Smirnoff launches premixed frozen vodka pouches

Diageo’s Smirnoff vodka is continuing to invest in its flavoured premixed vodka range with the launch of its new line of frozen drinks – Smirnoff Frozen Pouches.

The new range is available in a range of flavours including lemon, raspberry, apple and mango using the classic Smirnoff 21 vodka as a base.

Smirnoff Marketing Manager, Andrew Oughton says that the new range challenges traditional pack formats and flavours in the pre-mix category.

“The new range is sure to provide a quick, easy and delicious way to enjoy frozen drinks this summer,” says Oughton.

“Simply pop them in the freezer for eight hours and then squeeze the drink into a glass when you’re ready to serve. The delicious range of flavours means there’s sure to be a Smirnoff Frozen Pouch to suit all tastes and occasions during the warmer summer months.”

The Smirnoff Frozen Pouches range are available nationwide from 3 November, and come in 250ml pouch serves at 4.7 percent ABV or 0.9 standard drinks.


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