Continuing its vision to build a premium and strong local craft portfolio, SouthTrade International will have exclusive distribution of Australian craft spirit brand 666 Pure Tasmanian Vodka, from the 1st of October 2018.
This follows the announcement that Think Spirits will be taking over the distribution of Stolichnaya Vodka trademark in Australia.
Founder of 666 Vodka, Dean Lucas, said SouthTrade International was a business with fantastic energy and momentum as evidenced by recent brand additions.
“We are thrilled to be joining the SouthTrade family and what we consider to be the leading Australian craft portfolio. With the SouthTrade team’s knowledge, expertise and highly complementary portfolio, we plan to expand 666 Vodka with the next evolution of the brand inclusive of new packaging and product innovations,” said Lucas.
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“The 666 Vodka brand transitions to SouthTrade after a period of strong growth over the last 12 months,” he said.
SouthTrade International managing director Ray Noble said joining future icon brands of Mr. Black, Starward Whisky and Adelaide Hills Distillery, SouthTrade was excited to expand and strengthen its local craft spirits portfolio with 666 Pure Tasmanian Vodka.
“[It] marries with SouthTrade’s vision of driving long-term success for premium local craft brands across Australia. While this is a fantastic opportunity for both companies, we would also like to acknowledge the great work Think Spirits has undertaken on the brand to maintain a leading position within the Australian premium vodka category,” said Noble.
“Established in 2007 and committed to sustainability, we were drawn to the brand’s authenticity using local ingredients and capturing the purity of the surrounding environment of Cape Grim and North West Tasmania,” he said.
Stockists of 666 Vodka include Dan Murphy’s, First Choice and Vintage Cellars.