Stella Artois has announced new packaging for the iconic beer brand.
Australia will be the first on the market to release the new look bottle and packaging, rolling out from the 1st of November, with the new look rolling out around the globe in 2016.
The new bottle design will feature a new shape with higher shoulders an embossed Stella Artois horn.
The white neck label has been refined with the addition of perforation to ensure a cleaner “rip” of the paper.
Drinkers are given two options; “pry off’ for those opening the bottle and pouring the beer into a glass, and ‘tear off’ for those drinking directly from the bottle. Both insuring the paper will not interfere with the drinkers lips.
The six pack and carton packaging will also feature a new photographic style which results in a high-end finish.
Stella Artois say will the packaging might have changed, but the premium larger will remain the same, with its full flavour and clean crisp taste.