Subway is fighting hunger across Australia with the 2018 Subway Live Feed.
On November 2, Subway restaurants across Australia are coming together for the second year in a row to fight food insecurity in celebration of World Sandwich Day.
Subway Australia’s biggest event of the year, the Subway Live Feed is set to help school children, families in regional and remote areas experiencing food scarcity, and people in need.
In partnership with food relief organisation Foodbank, every guest who visits Subway and purchases a sub, salad or wrap on November 2 will get another one free, and Subway will donate the cost of a meal through Foodbank to those seeking hunger relief.
READ: World Food Day: seven steps towards zero hunger
In 2017, on World Sandwich Day, 13 million meals were donated globally, and 280,000 meals were donated in Australia.
This helped communities who experience food insecurity and anxiety, including more than 2,600 charities and 1,750 schools.
Together with Foodbank, Subway aims to donate more than 300,000 meals this year, making a difference to school children, families experiencing food scarcity, and people in need.
CEO of Foodbank Australia, Brianna Casey, said 2017 World Sandwich Day efforts were such a fantastic success that they are thrilled to be partnering with Subway again this year.
“Last year’s efforts helped raise funds that supported more than 280,000 meals for Australian families in need. This is crucial for us as we try to reach hungry and vulnerable Aussies across the country.
“It’s hard to imagine what 280,000 meals actually looks like but it provides the equivalent of $3.5 million in benefits to health, emotional wellbeing, sense of self-worth, social relationships and ultimately overall standard of living for the food relief recipients,” said Casey.
Each donation will be captured on the Subway Live Feed digital tracker, and guests are invited to follow the progress of hitting the target of 300,000 meals, or beyond, online.
Subway country director for Australia and New Zealand said Subway invites the whole community to get behind the initiative.
“We recognise food insecurity as one of the silent issues so many families and people in need around Australia face, and we are committed to driving change through the Subway Live Feed event. The humble submarine sandwich is now a vehicle to drive a positive change within our community,” they said.