Budweiser to change its name to ‘America’

Budweiser, the ubiquitous American beer, will temporarily change its name to ‘America’.

The beer’s owner Belgium’s AB Inbev said in a statement that the name change will only last for the duration of the northern summer. On November 8, the date of the US federal election, ‘America’ will revert to its old name.

“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on US soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games,” Ricardo Marques, vice president at Budweiser, said.

According to the New York Times, the new beer cans will carry several other new design features like the lyrics to “The Star-Spangled Banner” and a new slogan – “E Pluribus Unum” (which means “Out of many, one” and also features on US currency.)

AB InBev purchased Budweiser in 2008 for $52 billion. The brewer has been producing the iconic beer since the 1800s.

Sustainable, recyclable, light weight beer kegs hit US market

Lightweight Containers has launched UniKeg, a family of lightweight recyclable beer kegs that don’t require return transport. For the time being, these one-way kegs will only be produced and sold in the United States.

The fact that return transport is unnecessary means that these beer kegs save more than 60 per cent on transport, and consequently on CO2 emissions as well.

They feature an integrated standard Sankey D fitting and use an inner tube, called a spear, for dispensing the beverage. The barrier qualities for the beverage are provided by “scavengers” in the PET material integrated into the innermost container. The spear and the Sankey D fitting constitute the main difference between a UniKeg and a KeyKeg, which is fitted with the KeyKeg coupler and the laminated inner bag.

“UniKeg has benefitted from the expertise, R&D and know-how within Lightweight Containers, which enabled us to develop a high-quality concept and product. UniKeg gives our customers a new worthy alternative for developing successful product-price-market combinations,” said Jan Veenendaal, CEO of Lightweight Containers.

The beer kegs will be manufactured in the US and will be fitted with the US Sankey D coupling system. Production will begin in August 2016 in Joliet, Illinois.

Australian scientists launch gluten-free beer

In a world-first, Australian scientists have managed to make one of the nation’s favourite drinks gluten-free.

CSIRO’s Kebari barley has been used to create the world’s first commercially produced, full flavoured, barley-based gluten-free beer.

The drink will not be available in Australia however, instead launching in Germany.

The beer’s base (Kebari barley) meets World Health Organisation standards of gluten-free, but it does not meet Australian standards.

“Normal barley has a level of about 50,000 parts per million of what are called hordines, which is the gluten equivalent in barley,” said CSIRO director Lionel Henderson in a comment to the ABC.

“We’ve been successful in being able to drop the level in the Kebari barley back to between four and five parts per million.”

According to Australian standards however, a product must have zero detectable gluten before it can be labelled ‘gluten-free’.

“Whilst we are growing the grain in Australia, our initial key markets will be in export to other countries where they have adopted the WHO guidelines of under 20 parts per million,” said Henderson.


Future Memoirs Of A Root Beer

Product Name: Future Memoirs Of A Root Beer

Product Manufacturer: East 9th Brewing

Launch date: April 2016

Ingredients: Preservative (202,220) added for freshness

Shelf Life: 12 Months

Packaging: 330mL Bottles/4x4x330ML (16) Case

Product Manager: Benjamin Cairns

Country of origin: Australia

Brand Website:  https://www.e9thbrewing.com

Describe the product: Future Memoirs Of A Root Beer sets the scene of a retrospective window into the future with a glimpse of all the outrageous, awesome things you’ve already done in your upcoming destiny. With a signature blend of flavours including Sassafras, Vanilla, Cinnamon and Ginger, this Alcoholic Root Beer delivers an experience like no other. Served over ice (at 4.0%ABV), Future Memoirs Of A Root Beer provides and interesting and sessionable alternative to traditional beers.

Contact Email: bcairns@e9thbrewing.com

Traces of weedkiller found in German beer

Traces of a well-known weedkiller ingredient, glyphosate has been found in Germany's 14 most popular beers, according to a German environmental group.

Reuters reports that researchers from the Munich Environmental Institute tested the beers and found that all contained levels of glyphosate above the 0.1 microgram limit allowed in German drinking water.

The beer with the highest trace level was Hasseroeder, a beer brewed in Saxony-Anhalt in eastern Germany, which had 29.74 micrograms a litre; while the beverage with the lowest level was Augustiner, a Munich-made beer, with 0.46 micrograms a litre.

Germany's Federal Institute for Risk Assessment pointed out that the results do not represent a risk to public health.

"An adult would have to drink around 1000 litres of beer a day to ingest enough quantities to be harmful for health," it said in a statement.

Glyphosate is found in the well-known weed killer, Roundup. The World Health Organisation's cancer research committee has said glyphosate is probably carcinogenic to humans.

Coopers to release Carlsberg mid strength beer

Coopers Brewery will add Carlsberg Mid 3.5% lager to its international beer portfolio.

The new beer, which is being brewed at Coopers’ Regency Park headquarters for the Australian market, will be one of the first mid strength versions of the iconic brand in the world.

An all malt light, easy drinking lager, the brewer says it will complement Coopers’ mid strength ale, Coopers Mild 3.5%.

Coopers National Sales and Marketing Director, Cam Pearce, said mid strength beers were the strongest growing category in the Australian beer market.

“Sales of Mild Ale 3.5% grew by 13.7% during 2015 to become Coopers third largest product by volume,” he said.

“We believe the category will continue to grow and we were looking for a mid-strength lager to round out our offering.

“Following discussions with Carlsberg, agreement was reached to brew and distribute Carlsberg Mid 3.5%.”

Pearce said the new beer would be available nationally from March.

Coopers already brews Carlsberg at its Regency Park brewery. The beer is distributed nationally by Coopers distribution company, Premium Beverages.

Heineken to open bar at Sydney Airport

Heineken has announced the next stage of its 2016 marketing plan with the launch of 'Heineken House' at Sydney Airport – Australia's first flagship Heineken bar.

The bar will be located in T1 International Departures and will offer a unique Heineken experience to travellers when it opens for business in mid-2016.

The venue will be part of a new renovation that will transform the food and beverage offering at Sydney Airport T1 International Departures. It will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.

Andrew Campbell, Managing Director, Heineken Lion Australia, said: "We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey."

The company has successfully opened similar airport bars in cities around the world including Hong Kong, Dubai, Athens and Auckland.

The bar at Sydney Airport is being designed by Australian architect Mike McCann of Dreamtime Australia Design, best known for developing exceptional dining experiences at some of Sydney’s most popular restaurants including Mr Wong, Felix and Grain at The Four Seasons.

The bar will form part of Sydney Airport's new Sydney Boulevard, a new precinct showcasing a collection of 13 premium international brands, opening mid-2016.

Cask Unveils New ACS X2 Canning Line

Cask Brewing Systems -the company that invented micro-canning equipment for craft brewers -is offering a new canning line that doubles the speed of its fastest machine. 

Cask’s ACS X2 (Automatic Canning System X2) has ten CO2 pre-purge heads, ten fill heads, and two can seamers. That is twice the pre-purge, filling and seaming features of Cask’s ACS machine, which has been a hit with micro-canners since its debut in 2005.

The new machine fills and seams 75+ cans/minute and 190+ cases/hour and requires just two operators.

“Our customers around the world,” says Cask founder Peter Love, “are experiencing huge demand for their canned craft beer and it’s creating production pressures for them. Many of them are faced with outgrowing our machines and having to make a four- or five-fold leap in price — and a giant leap in size — to buy the next level of canning gear.”

“We created this faster, more-advanced machine,” Love says, “to help our customers keep up with their growth in a fashion that saves them significant money and space. Our focus has always been smaller breweries, the ACS X2 allows us to greatly expand that focus.”

The machine continues Cask’s legendary track record of big performance in a small space, thanks to its 2’ by 11’ footprint of just 22 square feet. The machine also fills cans with an extremely low level of dissolved oxygen (15-20 parts per billion) that protects beer flavor and extends shelf life.

The ACS X2 features a revamped seamer system and an improved operator interface, and can be adapted to various can sizes in just minutes. Other high-performance options for the ACS X2 include an improved automatic pallet dispenser and a can pre-rinse feature.

Today Cask’s affordable and small-footprint manual, semi-automated and automated canning systems are used by over 600 small breweries, wineries, cider makers and drinks manufacturers in over 34 nations around the globe.

Heineken looks to lift beer drinking experience for Australian Open fans

Heineken has announced it is behind a mystery activation targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open.

Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a 'mystery shopper' who has roamed the city, handing out outrageous tips to staff who showed an understanding of the importance of serving a Heineken in the right way.

The activation forms part of Heineken's strategy to ensure Heineken drinkers around Melbourne receive the best product experience while they enjoy the tennis at partner venues, illustrating a pledge to ensuring Heineken is served in the most premium way. 

Heineken's mystery shopper, known as the Star Serve Guru, has visited numerous bars, pubs and restaurants around the Melbourne precinct, with dozens of 'tips' given out to deserving staff, including pairs of tickets to top games at The Australian Open, such as the Grand Final.

The 'Star Serve Guru' activation coincides with Heineken's 20th anniversary celebrations of its sponsorship of The Australian Open and its significant brand presence during the tournament. Outside of the Grand Slam Oval where Heineken's core activation is centred, multiple activations are continuing to take place at a number of venues across the city as Melbourne celebrates its annual festival of tennis.

Australian wine exports increase by 14 per cent to $AUD2.1 billion

The Wine Australia Export Report for December 2015 shows that the value of Australian wine exports jumped 14 per cent to $AUD2.1 billion in 2015, reaching its highest value since October 2007.

Wine Australia CEO Andreas Clark said “Pleasingly, our latest Export Report shows that the value of Australian wine exports grew in each of the top 15 export markets in the year ended 31 December 2015.”

“This export growth should be warmly welcomed by the Australian grape growing and winemaking community as it is largely a result of their hard work.”

This is the first time that there has been growth in each of the top 15 markets in a calendar year, with the strongest growth being in China, which grew 66 per cent to $AUD370 million.

The value of exports increased at each price point and the largest increase was in wines with a free on board (FOB) value over $10 per litre. Sales of these wines grew by 35 per cent to a record $AUD480 million. They now make up 23 per cent of the value of Australia’s wine exports.

Bottled wine has been the key driver of the export success. Bottled exports increased by 17 per cent to $AUD1.6 billion and the average value increased by 7 per cent to $5.20 per litre. This is the highest value since 2003 on a calendar year basis.

There were 1,517 active exporters in 2015 (up from 1,395 in 2014) and Australian wine was exported to 122 destinations. 

The top five markets by value are:

1. USA, which increased by 4 per cent to $443 million
2.   UK (Australia’s number one market by volume), which increased 0.2 per cent to $376 million
3.   China, which increased 66 per cent to $370 million
4.   Canada, which increased 7 per cent to $193 million, and
5.   Hong Kong, which increased 22 per cent to $132 million.

Alcohol companies target the 20% of Australians who drink 75% of the alcohol

Researchers have known for a long time that alcohol consumption is quite concentrated in a small part of the population. They argue about the exact distribution, but there is substantial agreement that, so long as alcohol sales are not heavily restricted, consumption is distributed in a quite predictable way. That is, there are many light and moderate consumers, along with a long tail of those drinking at heavier levels.

In Australia, the top 20% of the drinking-age population in 2013 consumed around three-quarters of all the alcohol consumed. The top 5% consumed more than a third.

The concentration of alcohol consumption among the heaviest drinkers has actually increased in recent years. The top 10% of consumers accounted for 49% of the consumption in 2001, and this had increased to 53% in 2013.

The heaviest-drinking 20% of the population reported consuming a daily average equivalent to 43 grams of pure alcohol – a bit over four standard drinks. This is a substantial underestimate of their actual drinking.

The total amount of drinking reported in such surveys is calculated to be about 55% of the alcohol sold in Australia, so their actual daily average is likely to be about 7.8 drinks. This is nearly four times the low-risk limit of two standard drinks per day recommended by the National Health and Medical Research Council.

The dangers of alcohol

If you drink enough alcohol, you get intoxicated, making you unfit for a lot of everyday activities. This includes, for instance, driving a car, most kinds of work or looking after children. Apart from these issues of injury and social functioning, alcohol also carries longer-term health risks.

At an average of four drinks per day, the chances of dying of an alcohol-related cancer or other chronic disease are four in 100 for men and 4.5 in 100 for women. At 7.8 drinks a day, the chances are about five in 100 for men and eight in 100 for women.

Adding in risks of dying from alcohol-related injuries more than doubles the risk for men, and increases the risk for women by more than 50%. Just considering the risks of health and injury harms, alcohol is by far the riskiest commodity that a majority of us regularly consume.

The current guidelines “to reduce health risks from drinking alcohol” set upper limits calculated on lifetime death risks from drinking. These are around four times the rate National Road Safety Strategy aims for as an upper limit of lifetime rate of deaths from traffic collisions. They contrast, for instance, with the National Health and Medical Research Council (NHMRC) guidelines on water safety, which aim to keep the risk of death from contaminated drinking water below one in a million.

Alcohol marketing

Those in the business of selling alcohol have long known about the skewed distribution of alcohol consumption in the population. In meetings among people in the industry, those at the top end of the distribution are called the “super consumers“, and they are vital to maintaining or increasing sales.

If all the “super consumers” reduced their drinking to the two-drinks-a-day average recommended by the NHMRC as an upper limit, it has been calculated, based on self-reported consumption, that alcohol sales would fall by 39%.

In its public face, the alcohol industry takes the line that it is only seeking to protect and promote “responsible drinking”: how to “drink properly”, minimising risks of harm.

But, in its internal discussions of the need for retailers to “identify and target super consumers”, the industry is acknowledging a large part of its sales are to drinkers who are taking substantial risks with their own lives and the lives of those around them. If all drinkers in Australia were to drink within the government guidelines for low-risk drinking, the alcohol market would shrink substantially.

If governments want to reduce alcohol-related harms, they can’t rely on the industry’s commitment to responsible drinking. It’s directly against the industry’s interests for the heaviest drinkers (who make up the majority of their sales) to drink less.

Given this inherent conflict, policymakers should focus on well-evaluated policies such as reduced late-night trading hours for pubs and nightclubs and smarter taxation of alcoholic products. Most importantly, governments should be sceptical of working in partnership with an industry whose interests are diametrically opposed to public health.

The Conversation

Robin Room, Professor and Director, Centre for Alcohol Policy Research, La Trobe University and Michael Livingston, Post-Doctoral Research Fellow at The Centre for Alcohol Policy Research, La Trobe University

This article was originally published on The Conversation. Read the original article.

Heineken serves up a treat for its 20th anniversary of its partnership with The Australian Open

World international premium beer brand Heineken is set to mark two decades of a partnership with The Australian open with an impressive Heineken Saturday spectacle.

In seeking to start off the 2016 marketing activity in style, Heineken Saturday features activations taking place across Melbourne in January to mark the annual festival of tennis.

Heineken is also set to provide fans with a popular beer garden which will play host to thousands of fans wishing to enjoy the tennis and soak up the premium beer.

Marketing Manager of Heineken Lion Australia, Alessandro Manunta says there are special activities available for thirsty beer drinkers who are keen to join in the party atmosphere that will sweep the city.

“We want to create amazing, memorable experiences for all consumers, whether they are fans of the tennis or whether they just want to enjoy a refreshing, cold Heineken while soaking up the atmosphere around Melbourne,” Manunta said.

“Heineken has big plans for 2016 and beyond and we’re delighted to launch with a blast to evolve our marketing activity.”

Heineken has a large portfolio of more than 250 international, regional, local and specialty beers and ciders. They employ approximately 81,000 people and operate more than 160 breweries in 70 countries.

Asahi beverages using data to drive efficiency

Manufacturers poor record of embracing technology to drive efficiency is costing the nation billions of dollars in lost opportunity. According to a recent report by McKinsey & Co, manufacturers are discarding up to 99 per cent of their data before decision makers ever have a chance to use it.                                                                                                                                                              

Operations Feedback Systems (OFS) a provider of real time productivity improvement software has announced that Asahi Beverages is deploying the OFS Software Suite across all of its manufacturing facilities in Australia and New Zealand.

Large businesses with a distributed manufacturing footprint face significant challenges in identifying and propagating best practices. To be effective, all sites need to know how they are tracking against performance standards. The sites that are failing to meet these performance standards are the ones that need the most help and support from management.

"In order to propagate best practice throughout Asahi Beverages, I need to know how we are tracking against our performance standards. For this we have developed our own KPI methodology that lets us benchmark our performance at all levels", says Mr. Wayne Angus, GM of Manufacturing Operations.

"The problem we had was that just to calculate and distribute our KPIs every day required tremendous time and resource.”

“OFS was able to give us our exact in-house KPIs, in real time, which we see as a game changer. It means that the whole organisation from myself to every operator is looking at how we are going, all the time, on any web browser. Not only did this immediately save us countless hours daily, but we see this as a key enabler on our best practice journey.”

There are numerous opportunities for food manufacturers to become more efficient in very simple, inexpensive ways said OFS, including reviewing operating procedures, reducing changeover times, or identifying and improving under-performing assets.

Coopers Appoints New Beer Ambassadors

Coopers Brewery have introduced a team of beer ambassadors to spread knowledge about Coopers’ beer and brewing practices with customers, consumers and connoisseurs around Australia.

In discussing the uniqueness of the ale and stout, the ambassadors will answer questions and inspire people to experiment with the beers for maximum enjoyment.

According to Coopers National Sales and Marketing Director Cam Pearce, the family-owned company has a great 150 years’ worth of experience to share with consumers.

“Our ambassadors can suggest which of our beers best with certain foods, discuss the characteristics of different beer styles and recommend different beers for special occasions,” Pearce said.

Ambassadors appointed by Coopers and Premium Beverages include former member of the sponsorship and events team Adrian Clark and former beer sommelier Miro Bellini.

“About 90 per cent of my work is explaining how our beers, such as Coopers Original Pale Ale, Sparkling Ale, Vintage Ale, Mild Ale and Stout, differ from almost every other beer on the market and why they are cloudy,” Clarke said.

Mr Clark said interstate markets were still discovering Coopers beers as their products and story were being shared with consumers and the trade.

Due to an increasing number of imported beers entering Australia as the craft beer sector emerges, beer drinkers have become more discerning and knowledgeable about their choice of liquor than ever before.

Ultimately, Clarke said, the role of the beer ambassadors is to share their passion and excitement about beer as well as to provide information to further engage people seeking to be involved in the category. 

Sassy Cider – L’inimitable

Product Name: Sassy Cider – L’inimitable

Product Manufacturer: Maison Sassy

Launch date: Late Dec '15- Early Jan '16

Ingredients: 22 Varieties of Apple Juice (Fermented), Sulphites

Shelf Life: 18 months

Packaging: 330mL & 750mL glass bottles

Product Manager: Noble Spirits

Country of origin: France

Brand Website: https://www.maison-sassy.com/

Describe the product: L’inimitable shows a perfect balance between the dry of a dry cider and the fruit of a semi dried cider. Characterised by an aromatic complexity and delicacy, this cider, served at 8°, is a perfect match for an aperitif or to go with meat, cheese (Camembert, Pont l’Evêque) or an apple dessert.

Contact Email: info@noblespirits.com.au

New Scotch whisky rolled out in Australia

Launching in Melbourne this month ahead of its global rollout, Pure Scot is the first Australian-owned whisky distilled traditionally in the southern Lowlands of Scotland.

Pure Scot Blended Scotch Whisky is the perfect balance of provenance and progression. Contemporary and fresh – combining unique Bladnoch Single Malt, robust island malts, aged Speyside and Highland malts and select grain whiskies.

The expertise and passion of Pure Scot’s master distiller Ian Macmillan is reflected in every drop – delivering a crisp, smooth, authentic taste – adaptable to many drinks and occasions. Evoking 200 years of heritage, Bladnoch Distillery – home to Pure Scot – has resided on the Bladnoch River since 1817.

Pure Scot is the vision of successful Australian businessman David Prior, bringing a modern interpretation to a category steeped in provenance, but in a younger and more accessible way.

"It's a highly adaptable, versatile, contemporary-tasting product, not smoked, it's really for the younger consumer,” Prior said.

Former CUB boss John Murphy, who has teamed up with Prior says Pure Scot hopes to lure new consumers – mainly in the 25 to 30 year bracket – into the Scotch whisky category by reinventing Scotch as a social drink, rather than a elitist beverage.

"The beauty for us with Pure Scot is we don't have to be protecting and defending. We can come in and actually blow the hell out of this thing. We don't have to worry about those rules. We can play with any rules. We can talk to customers and consumers differently," Murphy said.

White Rabbit Brewery hops over to the new Little Creatures site

Beca and Lion have moved its Lion's White Rabbit Brewery from Healesville, north east of Melbourne to Lion's Little Creatures site in Geelong, some 144 kms away.

In 2014, Lion engaged Beca to assist with a review of their craft brewery footprint in Victoria. Beca worked with Lion to complete an initial feasibility and options analysis for the White Rabbit Brewery operation. 

This was conducted to determine the most cost and time effective relocation approach. The relocation would allow Lion to create a consolidated hub for craft brewing operations in Victoria; the site also has the capacity for future development.

Following this, Beca was subsequently engaged at the start of 2015 to design and project manage the relocation. The first project stage involved bringing a 2000m2 1920's building on the Geelong site up to current standards to accommodate the relocated brewery and a new hospitality venue. In parallel to the building works at the Geelong site, Beca also managed the decommissioning and finalisation of the Healesville site.

The existing equipment from the Healesville site was relocated and integrated with additional new equipment at the Geelong site. The refurbishment of the improved system was then fully commissioned. The first brew of White Rabbit using the recommissioned equipment was successfully achieved in early October 2015 and the project was delivered on time, on budget and with no LTI/MTIs.

"Beca provided excellent end to end project management support and this greatly assisted delivery of the project to schedule and within our budget. This was particularly pleasing given the nature of the building refurbishment at Geelong and the tight timelines required, which ensured the start-up of the brewery prior to our peak production period," said Matthew Anderson, Lion's Operations Director Craft, Supply Chain.

Coopers launches DIY brewing extracts

Coopers Brewery is launching a new series of DIY beer extracts in response to the growing interest in craft beer across the world.

The new premium quality brewing extracts are being released under the Thomas Cooper label and have been designed to help DIY brewers mimic most popular styles of craft beer.

At the same time, Coopers has revamped and refreshed the labelling for its Original and International DIY Beer extracts, adding multi-language information and nutritional panels.

Coopers Marketing Manager, Brewing Products, Scott Harris, said craft beer was the fastest growing sector of the beer market worldwide and DIY brewers were increasingly looking to make craft styles of beer at home.

“This particularly applies to enthusiasts who have progressed from making basic brews to more intricate beer styles,” he said.

“The Thomas Cooper range comprises high quality pure malted barley extracts, each with its own specifically matched yeast blend and are designed to be used with additional brewing adjuncts to replicate the bolder characters and flavours associated with craft beers.

“A good example of this is the Brew A IPA which has a significant level of both bittering and aromatic hops matched with west coast style yeast which when made as directed will give a higher alcohol by volume (ABV) level, extra hoppy IPA typical of the north west USA craft breweries.

“The range is designed to encourage experimentation by experienced DIY brewers who want to further develop the brews into their own unique craft beer styles.”

Harris said the new Thomas Cooper range included an Amber Ale, US American Pale Ale and US Indian Pale Ale (IPA), styles of beer, which together represent the majority of craft beers consumed.

The labelling for the three Coopers’ ranges had been changed to meet demands of overseas markets and to give them a familiar “Coopers” feel.

“Overseas markets now demand nutrition panels, while the old labelling was also due for a refresh,” he said.

It’s Beermageddon: AB InBev guzzles up rival SABMiller

The world's top brewer, Belgian-Brazilian behemoth Anheuser-Busch InBev has clinched a $A172.28 billion deal for rival, SABMiller, in what is now the third biggest takeover in global corporate history.

The deal will bring together InBev's top lagers like Beck's, Budweiser and Stella Artois, with SABMiller brands Foster's, Grolsch and Peroni.

According to analysts Euromonitor International, “AB InBev’s acquisition of SABMiller is the natural conclusion of over a decade of consolidation within the brewing industry.” 

The new company will account for 29 per cent of the global 198 billion litre beer market. 

This will make it more than three times bigger than its nearest rival, Heineken, which has 9 per cent of the global beer market.  

“The deal is a culmination of over a decade of mass consolidation which has seen the top five’s share of global beer volumes rise from 38 per cent in 2005 to 56 per cent following this deal in a category that has grown by 23 per cent over the same period.”

“With little geographic overlap between the two companies, it is of little surprise the deal has been agreed and the deal will also have limited anti-trust issues.” Jeremy Cunnington Senior Alcoholic Drinks Analyst at Euromonitor International
According to Euromonitor, A-B InBev will have the following presence regionally:
·         Number 3 in Asia-Pacific with 12 per cent of the region’s 71 billion litre volumes. Five and one percentage points respectively behind Chinese giants China Resources and Tsingtao.
·         Number 1 Player in Australasia with 40 per cent of the region’s 2 billion litre volumes, or seven percentage points ahead of Kirin.

However in order to gain US regulatory approval, the enlarged brewer will now have to divest SABMiller’s US operations to Molson Coors, along with the interest in the SABMiller joint venture with China Resources.

Coopers Brewery maintains strong sales growth

Coopers Brewery maintains strong sales growth defying falling Australian beer consumption.

Coopers total beer sales for the year rose 4.7% to 78.8 million litres, the 22nd consecutive year of growth, while revenue for 2014-15 increased from $231.3 million in 2013-14 to $235.1 million.

Coopers Managing Director, Dr Tim Cooper, said “This troubling fall in consumption represents a loss of nearly 10% of Australia’s beer volume in six years, despite a growing population.”

Dr Cooper said Coopers’ margins continued to be under pressure as retailers fought to maintain their profits in the face of declining volumes.

“This has seen demands for increased discounts and rebates from retailers,” he said.

“Coopers also faced a significant rise in the cost of malt, one of our key ingredients, with the price increasing by $60 a tonne during 2014-15.”

Dr Cooper said that despite the pressures, Coopers had managed to increase its market share to almost 5% of the total beer market.

“Our international beer portfolio continued to perform strongly, underpinned by excellent relationships with our international partners, Carlsberg and Sapporo,” he said.