Mextrade joins Sesión as exclusive distribution partner

Sesión tequila is joining forces with the distributor of Mexican tequila and mezcal, Mextrade. 

The partnership means Sesión's genuine 100 per cent Blue Agave tequila is now available in all the top bars and restaurants across the country, delivering a unique chance to savour the complex flavours of an artisinal, small batch tequila made using traditional techniques.  

Founded by local Mexican entrepreneurs with a passion for hospitality and the best Agave-based spirits, Mextrade sources only from family-owned brands who have been working in the field for generations. 

Today, Mextrade is the premier distributor of 100 per cent Agave Tequila and Mezcal in Australia and works exclusively with some of the best known brands of Agave distillates across the globe. 

Taylors sweeps the awards at Great Australian Shiraz Challenge

Family-owned, Clare Valley winery Taylors Wines has stolen the show with its 2014 Taylors Estate Shiraz, taking top prize for Best Australian Shiraz as well as Best Australian Shiraz under $25 at the nation’s premier shiraz competition, The 2015 Great Australian Shiraz Challenge.

Receiving a score of 19.5 from the esteemed judging panel, the trophy-winning Estate Shiraz is one of The Challenge’s highest scoring wines in the competition’s history.

This is the second time in The Challenge’s history that a single wine has received both trophies on offer at the competition.

Third generation Managing Director Mitchell Taylor is proud to be receiving such a prestigious accolade.

“We are thrilled with the result. These award wins are a credit to the hard work and dedication of our vineyard and winemaking teams who craft top quality wines across our entire portfolio,” Mitchell said.

Now in its 21st year, The Great Australian Shiraz Challenge has become Australia’s pre-eminent and valuable single class wine competition. 

The Challenge was established by the winemakers of the Nagambie Lakes region who laid down a challenge to determine Australia’s best shiraz producers. Wines entered are classed and tasted based on climate and regional points of difference, ensuring all entries are judged fairly and objectively.

The Challenge has proven to be a very successful show for Taylors Wines. It first received the People’s Choice Award in 2000 for the 1997 St Andrews Shiraz, taking the top trophy for Best Australian Shiraz the following year with the 1998 St Andrews Shiraz. Taylors also received the trophy for Best Australian Shiraz under $25 in 2011 for the 2010 Promised Land Shiraz.

 

Coopers scoops beer awards

Coopers Original Pale Ale has been named Australia’s best full strength beer for the eighth time at the annual ALIA awards.

Coopers Sales and Marketing Director, Mr Cam Pearce, said the continuing success of Coopers Original Pale Ale was exceptional.

“To win the title of best full strength beer for eight of the past nine years speaks volumes for the quality and care of Coopers’ brewers,” he said

Coopers Sparkling Ale was also named the best Premium Domestic Beer, while Coopers Mild Ale 3.5% was highly commended in the mid-strength beer section.

Queensland gets its very own beer

XXXX has announced XXXX Origins – a limited edition beer that has been brewed just for Queensland locals, and features 36 of their iconic towns on the label in a tribute to the sunshine state.

XXXX Origins is a crisp lager, with low bitterness and medium body with a 4.2 per cent ABV content with a subtle Saaz hop aroma that gives it a light and refreshing finish.

Tanya Marler, XXXX Brand Director, said that the launch of XXXX Origins celebrates the varied and distinct personalities of Queensland’s many towns that help to make this state truly incomparable.
“We couldn’t think of a better way to recognise their significance than by commemorating them on a bottle of XXXX Origins.

“We know that Queenslanders want a contemporary beer that appeals to their evolving tastes, so we created XXXX Origins just for them,” said Marler.

Marler said that it was a tough decision to whittle down to a final list of 36 towns which includes Atherton, Bellbowrie, Birdsville, Bluff, Cairns, Calen, Chinchilla, Cloncurry, Coolangatta, Curra, Deeragun, Drillham, Emerald, Foxdale, Gatton, Gin Gin, Giru, Gladstone, Goondiwindi, Herberton,
Inkerman, Jimboomba, Karara, Laura, Mackay, Maryborough, Mirani, Mount Isa, Nobby, Rockhampton, Roma, Stonehenge, Toowoomba, Townsville, Warwick and Windorah.

“We believe that we’ve reached a great mix of towns across the state and there is a pretty good chance every Queenslander will have a connection to at least one of the 36 towns,” said Marler.

XXXX Origins ‘Queensland Towns’ is a limited edition release and will be available from October 26 until the end of February 2016.

Coopers Clear unveils new look packaging

New packaging for Coopers Clear has been unveiled by Coopers Brewery ahead of summer.
According to National Sales and Marketing Director for Coopers, Cam Pearce, Coopers Clear had been introduced to provide an alternative low carbohydrate beer that would be suitable for summer afternoons. 

“Since its introduction, it has established a strong position in the market and is currently the fourth biggest selling beer behind Coopers Original Pale Ale, Sparkling Ale and Mild Ale 3.5 per cent”
Bottle labels, cans and cluster packs are set to begin entering the Australian market over the next few weeks before the busy Christmas and summer period.

Passionfruit Pink Lady – Cheeky Rascal Cider

Product Name: Passionfruit Pink Lady
Product Manufacturer: Rebello
Launch date (must be in the last 3 months to be eligible): new product labelling in last few months
Ingredients (as listed on the packaging): Pink Lady Apple Juice (Fermented), Fermented Passion Fruit
Cane sugar, Sulphites
Shelf Life: 18 months
Packaging: 500mL amber bottles in 15 bottles per case
Country of origin: Australia
Brand Website: https://www.rebellowines.com.au
Describe the product: Made with Victorian grown pink lady apples and real passionfruit, Passionfruit Pink Lady was created as a limited edition range to the Cheeky Rascal Cider family on the back of Cheeky Rascal’s loyal followers who it canvassed asking them to identify fruits they’d like to see blended with cider.

Stella introduces new-look bottle

Stella Artois has announced new packaging for the iconic beer brand.

Australia will be the first on the market to release the new look bottle and packaging, rolling out from the 1st of November, with the new look rolling out around the globe in 2016.

The new bottle design will feature a new shape with higher shoulders an embossed Stella Artois horn.

The white neck label has been refined with the addition of perforation to ensure a cleaner “rip” of the paper.

Drinkers are given two options; “pry off’ for those opening the bottle and pouring the beer into a glass, and ‘tear off’ for those drinking directly from the bottle. Both insuring the paper will not interfere with the drinkers lips.

The six pack and carton packaging will also feature a new photographic style which results in a high-end finish.

Stella Artois say will the packaging might have changed, but the premium larger will remain the same, with its full flavour and clean crisp taste.

Diageo loses its love of wine amid sale rumours

Alcohol giants Diageo, owners of Jonnie Walker and Ciroc vodka are looking to offload their wine division.

“Diageo fell out of love with wine following the great recession of 2008-09 when it saw that the category could not offer the returns it was looking for,” Jeremy Cunninton, senior Alcoholic Drinks Analyst at Euromonitor International.

Brands including Blossom Hill and Piat d’Or will likely be sold off to Australian wine maker Treasury Wine Estates.

The deal for Diageo to sign with Treasury has not be confirmed as of yet but if Diageo signs that dotted line they will join Treasury wine brands Penfolds, Wolf Blass, Lindermans and Matua.

“The main benefit for the buyer (Treasury Wine Estates) will be Diageo’s US wine assets with the premium and brands such as Sterling Vineyards, which will greatly improve Treasury Wine Estates generally low value US portfolio” Cunninton said.

The CEO of Diageo has been under some pressure to offload the wine sector of the company, as it is estimated to only make up around five per cent of the global revenues.

“The fact there is a sale now may in part be due to some pressure to sell, but it is more likely there was someone willing/able to offer a suitable price,” Cunninton said.

BDC launches the Master Distillers’ Collection rum

The Bundaberg Distilling Company (BDC) has released the Master Distillers’ Collection (MDC) Black Barrel – Distilled 2005 rum. 

This premium rum celebrates the Bundaberg Black legacy, exhibiting the richness, depth and character that are the staples of the Bundaberg Rum Black Barrel range and is set to launch at The Spirit of Bundaberg Festival in October.
 
MDC Black Barrel – Distilled 2005 rum has spent the last decade ageing in American White Oak and was finished in small, heavy charred barrels. The result is an enticingly sweet rum that has been barrel matured for longer than last year’s MDC Black Barrel – Distilled 2004, making it smoother whilst retaining a deep red lustre that is reminiscent of the glow of burning cane fields of yesteryear. 

The result is a premium, full character old aged dark rum featuring notes of deep caramel and sweet raisins, making this a well balanced treat for the palate.
 
The type of barrel is key to the rate at which a rum matures and the number of different barrels used by the BDC, results in the Master Distillers’ Collective (The Collective) regularly undertaking checks of the ten year old reserves on site to assess which batch is maturing best.
 
Senior Brand Manager for Bundaberg Rum, Duncan Littler, comments; “The Collective is dedicated to creating premium rums that embrace and celebrate the rich and diverse history of rum. MDC Black Barrel – Distilled 2005 has been barrel matured for longer creating a delectable rum, even smoother than its predecessors in the range.”

Available in 700ml bottles, each MDC Black Barrel – Distilled 2005 (40 per cent ABV) also carries a unique number.
 

 

Jonah Lomu hosts Heineken’s Rugby World Cup campaign

Heineken has announced details of their Rugby World Cup 2015 activity with a multi-channel campaign that is designed to bring fans in Australia closer to the action. 

As a worldwide partner for Rugby World Cup 2015, Heineken's campaign will encourage fans to embrace the spirit of the tournament through experiential and digital activity that will be rolled out in the coming weeks. 

Heineken has partnered with key venues around the country to create the Heineken RWC Clubhouses. At each of the Clubhouses, fans can see every match live on big screens in a unique stadium atmosphere while having the opportunity to participate in Heineken promotions which will include a chance to win tickets to the Rugby World Cup 2015 Final at Twickenham in England – the ultimate prize for rugby fans. 

Heineken has also launched limited edition packaging and bottles to celebrate the Rugby World Cup. For the first time, this includes a limited edition 1st XV Can pack that is aimed at amplifying the experience of those watching games in the comfort of their own home. 

Heineken will also be producing an exclusive series of digital content, giving fans the chance to be part of the ultimate second screen experience. 

The Heineken Rugby Studio, hosted by former England captain Will Carling, is a preview and review show that will broadcast across social media. 

The show will offer an international perspective on the tournament through the eyes of an elite panel of Heineken Rugby Legends which includes ex-All Black superstar Jonah Lomu and former Australia captain Rocky Elsom along with other decorated special guests from Australia, England, Ireland and South Africa's rugby alumni. 

Guests will drop into the studio throughout the tournament to offer opinion and an irreverent look at the major talking points of Rugby World Cup 2015, with fans able to be a part of the action via #ItsYourCall. 

Alessandro Manunta, Heineken Marketing Manager said: “The Rugby World Cup is always one of the biggest events globally and this year's tournament will be no exception. Here in Australia, we'll be celebrating the occasion by providing fans with the ultimate experience that brings another level of enjoyment to the game and unprecedented access to rugby's biggest stars. Through our activations and the development of engaging digital content, fans will be able to get closer to the action and their heroes than they have ever been before."

Japanese beer maker grabs Mountain Goat

Beer maker Asahi has bought Melbourne-based brewer Mountain Goat. 

This is the second Australian craft brewery bought out by the Japanese beer giant, along with Cricketer Arms, which they purchased in April 2013.

According to David Bonighton and Cam Hines, founders of Mountain Goat: “A lot has changed since 1997, back then we knew that Australian beer lovers deserved more than just bland, yellow fizzy lager, but it was so difficult to find. It’s the very reason we started the brewery.”

The pair went on to say that, “we’ve been contract partners with Asahi for three years now, and with their expert help our beer has grown in demand, expanded nationally, and found a special place with beer lovers. We are confident that with Asahi on board, we will be able to convert many more people to craft beer than we could do on our own.”

Mountain Goat will remain a stand-alone business and the brewers will continue to brew beer in Richmond.

 “We’re sticking around. We want to ensure focus remains on the beer: on its quality of course, but also to continue to innovate and collaborate with other passionate members of the craft beer community. This was a key aspect of the sale for both sides,” the founders’ said.

“We are so proud that our loyal supporters believed in us and proved us right, and we’re genuinely excited about how the Australian craft beer scene is growing.

Full details for the deal have not been disclosed at the time of reporting.

ICA keeps the Coopers flowing

Recently, Industrial Conveying (Aust) completed a project for glass bottle manufacturer Orora Glass. Warehouse manager Darren Boswell said ICA was the obvious choice when faced with a logistics and materials handling problem.

“Our client, Coopers Brewery, installed a system to automate the removal of packaging from the pallets with a robot that cuts the straps. This presented us with a problem because Coopers then required the pallets to be delivered without the stretch wrap that supports the straps.” 

Boswell explained that Orora’s trailers were not engineered to deliver the quantity of bottles required by Coopers without that stretch wrap in place. As a result, the pallets – each containing 4400 glass bottles – were collapsing in transit. The cost of both clean up and replacement was significant.

After purchasing new trailers engineered to support the load, Orora found the loading docks needed to be modified to fit the trailer dimensions. Without these modifications, the loading and unloading of the trailers added 40 minutes of manual handling time to each load.

“We engaged ICA to go onsite and look at the problem. Not only were they the OEM for the docks, but having worked with them before we were confident in their expertise.”

ICA has a long history in the beverage industry, with many clients now using roll-on roll off docks to automate the loading and unloading of pallets. This optimises efficiency by reducing the time required to complete the task from 40 minutes to as little as five minutes. It also enables staff to be redeployed to other areas of the business, maximising productivity.

ICA General Manager Bruce Granger said the idea is to automate docks so virtually no manual handling is involved.
 
"The less handling, the better the return per truck trip.  When you take into consideration that most depots have the capacity to load and unload on a 24/7 basis, over the course of each financial year our clients see very significant returns.”

As well as the financial benefits of modifying the docks to fit the trailers, Boswell said there were three key performance indicators used to quantify the success of the project: fast turnaround time, minimal disruption to deliveries and a willingness to work around the client. 

“Knowing that ICA is an Australian company with a network of local suppliers gave us the confidence that we could get this done with minimal fuss. ICA sent its team to South Australia on the weekends to complete the work in between deliveries. The process was faultless from concept to completion.”

 

Merger threatens global beer diversity

According to the Washington Post, the world's two biggest beer makers are considering merging in what is being touted as the biggest deal in brewing history.

Budweiser giant Anheuser-Busch InBev said it has offered a takeover of SABMiller in a deal that would create a US$245 billion brewing empire.

"What a terrible, terrible idea. This should be dead on arrival at the DOJ," (Department of Justice), said Diana Moss, president of the American Antitrust Institute.

"There would be grave concerns over their power to control price . . . and the effects on the craft-brewing industry would be devastating."

The long-speculated merger would combine Budweiser, Coors, Miller, Peroni and other brands, providing control to about one-third of the world's beer supply.

Anheuser-Busch InBev was itself born of the world's biggest beer merger, in 2008, after it was taken over by InBev – also a product of the 2004 merger of Belgium's Interbrew and Brazil's AmBev.

Because both brewers are so big, and the industry is already so consolidated, it could be hard to find another firm powerful enough to compete on production, distribution, marketing and everything else, according to the Washington Post.

"Who would be able to even buy any of those assets, and have an actual competitive presence in the market?" Moss said. 

Krones releases compact brewhouse

Krones Steinecker has developed the MicroCube brewhouse concept for brew sizes of five or ten hectolitres. The MicroCube is a complete brewing system, with brewhouse and fermentation cellar, designed for installation on a minimised footprint. 

With the MicroCube, CombiCube, One2Brew system concepts, Steinecker now offers the right technology for each application category, whether it’s pilot plants, craft brewing, or large breweries. 

Krones has also taken care of the filling process, by developing the Craftmate – a can filler for a lower output range, while the space-saving Kosme Barifill can fill bottles. 

In addition, with the Proportional Flow Regulator filling valve component, which enables the flow velocity to be regulated, Krones has put all the preconditions in place for a more flexibilised filling operation. 

 

Pure Blonde gets a carb make over

Pure Blonde, the original low carb beer, has had a makeover, now boasting an even lower carb content.

 Called ‘Pure Blonde Ultra Low Carb’, it’s a lager that contains 80% less carbohydrates than regular beer. 

According to Carlton & United Breweries, with 30% less calories than a regular beer; and 50% less calories than wine (per mL), it is “the perfect tipple for men and women who live a healthy balanced lifestyle.”
 
The first ultra low carb, lower calorie, and low gluten beer on the market, Pure Blonde Ultra Low Carb Lager contains no artificial additives or preservatives, the brewer said.
 

Beca completes Lion’s West End Brewery Upgrade

Beca has finalised $26M of works at Lion’s West End Brewery in Adelaide. 

The project scope was to replace the existing West End brew house, which produced 150,000L of wort (pre-fermented beer) every 6 hours with a new plant that produced 50,000L every 2 hours. 

This allowed for the same total output, but achieved greater flexibility as more brands can be produced every day. Work was also carried out to move production from a manual process to a fully automated operation, where the role of operators and brewers is to sample and programme the recipes for the week. 

The successful delivery of this project on time and on budget was underpinned by the strong collaboration between Lion and Beca. 

“I was particularly impressed with Beca’s ability to support the Hyde Park project with experienced senior project management and process engineering resources in the unique and complex field of brewing,” said John Kearvell, Lion’s Group Capital Works Manager.

“We’re delighted to have had the opportunity to work with Lion on another multi-disciplinary project and achieve a successful outcome. This marks the completion of the Hyde Park Project – a major change initiative impacting multiple sites and spanning several years from conception to completion,” said Derek Schaefer, Beca’s Client Relationship Manager for Lion in Australia. 

Along with delivering ahead of time and on budget, the project was completed with an exceptional health and safety result; its last 550 days free of any lost time or medically treated injuries.

If life throws you lemons, Hahn will turn it into beer

Hahn has unveiled Hahn Radler – a beer cut with natural lemon (70% lager, 30% natural lemon) that is now available in bottles nationally.

The beer is part of a new initiative – Hahn Brewers’ Projects -which promises to showcase new beers with a focus on appealing to the evolving tastes of adult Australian drinkers, particularly occasional beer drinkers. 

The first release, Hahn Radler, is a fresh take on a traditional European Radler style (usually 50% beer and 50% lemon) with the Hahn Brewers opting to reduce the natural lemon in the beer to 30%, to better suit the tastes of Australians.

As a natural result of this blend, the beer is also lower in alcohol (3.2% ABV) than regular beers, light in colour with a mild lemon aroma and taste that is extremely refreshing, thus a perfect choice for those who don’t normally drink beer.

Tanya Marler, Lion Brand Director, said Hahn is committed to delivering new products that provide more Australians with great-tasting beers for social occasions.

“The Hahn Brewers have a history of challenging themselves to create better beers for the evolving tastes of modern Australians – including Hahn Premium, Hahn Premium Light, Hahn Super Dry, Hahn Super Dry 3.5 – beers which have redefined the beer category over the past 30 years.

“Hahn Brewers’ Projects has been created because Australian drinkers are always looking for something new that they can share with their friends. There are approximately 2.8 million Australian adults who have had a beer in the last 12 months, but not had one in the last 4 weeks, so we need to be constantly evolving and offering distinctive choices and flavours that appeal to a wider group of people.

“Hahn Radler is not your typical beer and we’re proud of that. We hope that Aussies who may not choose beer that often, will be intrigued by Hahn Radler and enjoy the refreshing Hahn beer and natural lemon mix, with the added benefit of lower ABV” said Marler.

The traditional Radler style of beer was first created in Germany, and means ‘cyclist’, having originated when a local Bavarian tavern owner built a path through the forest to his tavern for cyclists to refresh themselves after a ride.

 

Coopers launches new Father’s Day six-pack

Coopers Brewery has launched a Thomas Cooper’s Selection mixed six-pack ahead of Father’s Day.

The special packs comprise two bottles of Coopers Celebration Ale, two bottles of Coopers Artisan Reserve and two bottles of the recently released Coopers Extra Strong Vintage Ale 2015.

Coopers National Sales and Marketing Director, Mr Cam Pearce, said the packs were designed to encourage people to sample what are effectively Coopers’ Premium craft beers.

“Celebration Ale was launched in 2012 to celebrate Coopers’ 150th anniversary and was the first product in the Thomas Cooper’s Selection,” he said.

“We released a companion beer – Coopers Artisan Reserve – in 2013. It is an unpasteurised Pilsner style lager.

“Both beers underscore Coopers’ credentials in the craft beer segment and they have established strong positions in the market.

“The third beer in the six pack is Coopers Extra Strong Vintage Ale, which has only just been released and is widely sought by beer lovers.”

Tyrells Crisps buyout of Yarra Valley Snack Foods is a crafty move

UK premium snack brand Tyrrells Crisps has just acquired the Melbourne-based Yarra Valley Snack Foods in a move that will facilitate any attempts by the company to establish a manufacturing base in Australia.

In 2014, Lay’s (37%), Red Rock Deli (16%) and Kettle (15%) were the Top 3 players in chips in Australia, according to Euromonitor data.

Tyrrells, one of the largest producers of premium chips/crisps, reached an exclusive supply agreement with Coles and launched in Australia in 2014, so the company is not entirely new to the Australian market.

The chips/crisps category is worth over A$652 million, and represents 35% of the total value of the sweet and savoury snacks category, up from 31% five years ago despite the many advances in other (and healthier) snacking types.

The crisps/chips category has experienced 12% value growth during 2009-14, or 2% compound annual growth. In actual terms, its value growth for the period was only surpassed by extruded snacks, which are processed / reconstituted / shaped potato or cereal based snacks, such as rice cracker snacks, Pringles and Cheetos.

Tyrrells Hand Cooked English Crisps is perhaps the most well-known brand in Europe but there are many more out there, increasingly emphasising their hand-cooked potatoes and the place of origin the salt or vinegar is sourced from (eg Anglesey Sea Salt). Recently, PepsiCo has expanded into gourmet snacks through the launch of Market Deli – premium priced thick-cut crisps made from selected potato varieties bearing no sign of the company logo on the pack bar a small statement reading “from the Makers of Walkers”.

So is this emerging craft movement a fad or likely to be the next big thing in savoury snacks?

Tyrrells has grown at a 15% CAGR over 2009-2014 in the UK significantly outpacing the overall crisps’ CAGR of 5%. In Australia, Red Rock Deli from PepsiCo has outperformed the company’s flagship brand Lay’s over 2009-2014 in CAGR terms (5% vs 1%), though over the last two years sales have been falling.

The rapidly expanding craft beer movement is starting to exert an influence on the development of gourmet snacks, which are typically consumed with beer.

Borrowing from the craft beer market, crisps are becoming more sophisticated, with premium ingredients that emphasise heritage and provinciality.

Particularly in the US and the UK but also in Mexico and Russia, a growing number of beer companies are craft-branding their current line or coming up with new craft lines by acquiring small-batch brewers.

The definition of craft beer remains debated, but regardless, they are tapping in the same trend drivers. Some of the most recent examples include Immortal IPA from Elysian Brewing in the US which was acquired by A-B InBev earlier this year and Guinness Dublin Porter from Diageo which capitalises on Dublin’s brewing heritage in order to impart a sense of tradition and authenticity.  This has an obvious impact on retail sales.

Over 2009-2014, dark beer and premium lager, where craft beer is typically found, have outperformed beer overall globally, and particularly so in Latin America, North America and Australasia.  In Western Europe, growth in dark beer was undermined due to a strong decline in mass-market brands, which dominate the category.

The craft movement in beer has in turn facilitated a similar movement in crisps, particularly in the UK, where on-trade establishments have been switching from serving mainstream brands like Carlsberg beer and Walkers crisps to serving small-batch products like Brooklyn Lager with Tyrrells.

Asahi super dry shows off its new six pack

Asahi Super Dry has launched new packaging for its bottled 330ml product six pack baskets and cartons throughout Australia.

The new packaging was designed in Japan with the intention of creating a more premium feel to replicate the Asahi Super Dry brand positioning.

The Asahi Super Dry product itself remains completely unchanged offering exactly the same award winning beer with a fresh new exterior carton and six pack design. 

The bottle design remains unchanged. Michael Vousden, Beer and Cider Marketing Manager for Asahi Premium Beverages states: “The new Asahi Super  Dry packaging is sleek and  sophisticated,  mirroring  the qualities of the beer, in  line with our consumer base.” 

The revamped look is a refreshing update for the brand aesthetic and we look forward to getting it out into the market.”

”The new six pack and carton packaging is predominately black and showcases a  more simplistic  design, featuring the Asahi Super Dry logo and an image of the  bottle surrounded by crisp, ice cold vapour.  In comparison, previous packaging featured vibrant images and a red and white colour scheme.”

The minimalist and sophisticated new black and silver look complements the same great Asahi Super Dry product, offering a rich, full-flavoured beer with a refreshing after taste. “