Coca-Cola Amatil partners with three Australian start-ups

Coca-Cola Amatil has partnered with three Australian start-ups that have ‘ready-to-go’ ideas to improve delivery efficiency and consumer experience in the Australian market.

Amatil group director of partners, Chris Sullivan, said pilots had been agreed with Bellr, Snooper and Staybil as part of the second phase of the company’s Xcelerate program, designed to test whether combining emerging businesses with Amatil’s established customer base and supply chain footprint would deliver shared value.

“Xcelerate is a great opportunity for us to support the start-up and scale-up sectors and help grow Australia and New Zealand’s community of ideas,” said Sullivan.

“We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market.

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“We then work together to build or grow their concepts into outcomes which delight our shared customers and deliver timely, creative solutions for business.

“Working with Bellr, Snooper and Staybil offers them the chance to pilot products and services in conjunction with an established business. And it gives us the opportunity to test ourselves on how we engage with the start-up community to quickly test new solutions,” said Sullivan.

Xcelerate is one pillar of Coca-Cola Amatil’s corporate venturing platform, Amatil X, which was created in partnership with technology firm BlueChilli, to identify the best ideas to support our business of today and grow our business of tomorrow.

As part of the program, scale-ups receive access to mentoring, a commercial partnership, and Coca-Cola Amatil’s new small supplier payment policy, which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.

Laurie Wespes, founder at Snooper, said through the collaboration the companies are building a platform that will help the FMCG ecosystem improve in-store execution and deliver better shopper experiences in Australia and beyond.

“In only a couple of weeks, Amatil has scaled our solution across five product areas with some of our missions already delivering a 100 x return on investment,” said Wespes.

The three companies joining the Xcelerate program are:

Bellr – a platform for the hospitality industry which help venues and brands attract and retain customers through dynamic venue promotions and tailored loyalty programs, leveraging the emerging trend towards an on-demand cashless economy and increasing use of mobile devices.

Snooper – a crowdsourcing platform for brands and retailers, leveraging a community of 35,000 everyday Australians to collect in-store data and share their experience with brands in real-time via our app.

Staybil – drives operational efficiency by leveraging the combined power of machine learning and enhanced modern mobility. Staybil’s optimisation engine utilises existing but often underutilised enterprise data to drive improvement, improve customer satisfaction, and reduce costs.

Coca-Cola Amatil opens largest Australian facility in Queensland

Coca-Cola Amatil has opened a new bottling and warehouse facility, which is now the company’s largest plant in Australia.

The facility, in Richlands, Queensland, was officially opened on the 2nd of October by Queensland’s premier Annastacia Palaszczuk.

The facility supports hundreds of jobs and it is capable of manufacturing more than 90 million unit cases of drinks for national and export markets each year.

“Queensland has gained an international reputation as a great place to do business which is why Coca-Cola Amatil has developed this $165 million vote of confidence in Queensland,” said Palaszczuk.

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“Queensland has low operating costs, a skilled and adaptable workforce, the lowest payroll tax in the nation, generous research and development incentives, excellent transport infrastructure close to Asia and other export links, and a dynamic and stable economy which is expected to reach three per cent growth this financial year.

“The manufacturing giants such as Coca-Cola Amatil are recognising all that’s great about Queensland and are attracted by what my Government is delivering to develop opportunities and grow the economy,” said Palaszczuk.

Coca-Cola Amatil group managing director, Alison Watkins, said the company was proud to be a local manufacturer, and to have headquartered so much of its production in the new facility in Richlands.

“This site is the product of a nationwide search for the best possible location to grow our business,” she said.

“Of all the sites we looked at, Richlands offered the strongest combination of road and port access, efficiency in production, access to east-coast markets and room to grow.

“We also had great engagement with the Queensland Government, which was keen to support manufacturing investment and jobs,” said Watkins.

Coca-Cola Amatil is also partnering with beverage manufacturer Lion to help deliver Queensland’s first container refund scheme.

Minister for Environment Leeanne Enoch said the scheme, known as Containers for Change, will help reduce waste, increase recycling, and create funding and employment opportunities.

“We are proud to have Coca-Cola Amatil on board with Lion to help drive the success of Containers for Change,” said Enoch.

The scheme begins on the 1st of November.