Cookie Project unveils real person traceable packaging via QR code technology

New Zealand-based The Cookie Project has unveiled new packaging to help break down social stigmas around disabilities. A first in the country, the cookie packaging brings real person traceability to life via QR code technology, allowing consumers to meet their bakers.

Sustainably made from 100 percent recycled material, the packaging is designed to give the New Zealand public the ability to connect with and empower the disabled community.

Through personalised stickers for each baker on the back of the product, customers can scan a QR code via their own smartphone to discover who made their cookies, leave a message of encouragement and or request the baker to make their next batch of cookies.

The innovative packaging also furthers the social enterprise’s goal of providing employment pathways for its staff, with potential employers able to use the linked profile page as a platform to offer opportunities directly to the baker.

Knowing first-hand how complex understanding disabilities can be, co-founder Eric Chuah wanted to help educate the public by simplifying disabilities into four simple categories – sensory, physical, cognitive, and mental health. Each represented by a colour in the QR code, the public can learn more about the different types of disabilities when they scan the sticker.

Co-founder Graeme Haddon says, “We believe two key steps in breaking down social stigma for the disabled community is awareness and education. By making disability easier to understand, we hope this is the first step towards inclusion.”

Eric Chuah says, “Everything we do at The Cookie Project is human-centred around our bakers. We wanted our packaging to be a platform where customers and potential employers can connect with our bakers. We’re proud to help drive this conversation and show New Zealand that people with any type of disability can contribute to society and should be treated equally as such.

Quentin Van Heerden, managing director of Quentosity says, “For us, we want to play our part in helping to tackle discrimination in our society against people with disabilities. And so the key focus for Quentosity Digital Marketing Agency is to combine great design, with a great product, and critically, to encourage people to buy the cookies. We came up with a clean, attractive design, with emoji icons to embrace youth, whilst encompassing elegant, contemporary design elements.”

Handmade on-demand in the Eat My Lunch kitchen, The Cookie Project uses premium ingredients from Kiwi partners Lewis Road Creamery, Trade Aid and Pic’s Peanut Butter to make its products with no preservatives, additives or colouring.

The Cookie Project products will be available in New World Metro on Queen Street and other selected Auckland stores from September onwards, and rolled out nationwide later in the year.


Australian cookie company temporarily re-brands to help the charity R U OK?

The Byron Bay Cookie Company has re-branded its milk choc chunk cookies, for a limited time, to help raise funds and awareness for R U OK? charity.

The Australian charity focuses on suicide prevention, by inspiring and empowering everyone to meaningfully connect with people around them and support anyone struggling with life.

The cookie manufacturer’s milk choc chunk cookie is getting a makeover for the occasion and has been baked in a way that makes it easy to break in half and share with a friend, family member or work colleague.

Ahead of R U OK? Day on the 13th of September, the R U OK? cookie will be available in selected cafes and independent retailers.

READ: David Jones, Byron Bay Cookie Company partner for charity

The shareable cookie will also be available to purchase online at the R U OK? Website.

A minimum of five cents from every R U OK? cookie sold in the lead up to R U OK? Day will be donated to the charity.

CEO of R U OK? Brendan Maher said Byron Bay Cookies were well known for baking a quality product.

“Sitting down with a cuppa and a cookie is a great opportunity for people to start a quality conversation,” said Maher.

Byron Bay Cookie Company marketing manager Emilie Emond said the company was pleased to be supporting such a meaningful cause.

“We would encourage all of our cookie lovers to reach out to their loved ones and work mates and start a conversation with four simple letters: R U OK? This could be as simple as sitting down over a cup of tea or coffee….and sharing a cookie,” said Emond.

R U OK?’s vision is a world where everyone is connected and protected from suicide.

The charity encourages the help-giver to act when they see signs that someone’s struggling, notice changes or just feel that something’s not quite right with a friend, colleague, loved one, team mate or neighbour.

R U OK? promotes four conversation steps, asking people if they are OK, listening, encouraging action and checking in.

Byron Bay Cookie launches new Art Series

The Byron Bay Cookie Company is launching a new Art Series range to celebrate the 15th anniversary of Byron Bay Cookies being served on board QANTAS.

Qantas domestic passengers have been raving about the new Sour Cherry Cheesecake Cookie which combines juicy cherries and velvety cream cheese, whilst Qantas international passengers will soon get to taste the new Choc Pretzel & Pecan Cookie, taking inflight treats to new heights of indulgence.

Part of the new Art Series Collection, the dessert-inspired cookies also feature bold packaging design featuring unique artwork from Byron Bay graffiti artist Davey Mac, aka Teazer. The same artist was commissioned to create a large scale mural with custom graffiti art for the Byron Bay Cookie Company Gift Shop, a popular pit stop for cookie lovers visiting Byron Bay.

Emilie Emond, Marketing Manager for the Byron Bay Cookie Company explains: “It was important to celebrate the 15th anniversary of our partnership with Australia’s most iconic airline in a meaningful way. Packaging design is at the core of our brand’s image and working with Teazer has definitely enhanced our creative process, whilst allowing us to support a local artist.”

The convenient 40g pack size is served on board Qantas as part of Byron Bay Cookie Company’s ‘Snack Boxes’ which are available on selected domestic flights.

David Jones, Byron Bay Cookie Company partner for charity

David Jones has announced a collaboration with the Byron Bay Cookie Company, launching a bespoke charity cookie as part of its national fundraising campaign for the Australian Literacy and Numeracy Foundation (ALNF).

The Choc Chunk Charity Cookie is being sold at every David Jones point-of-sale until the 29th of May, $2 from the purchase of each cookie goes directly to ALNF to fund an Indigenous literacy program in Forster, New South Wales.

During the campaign, David Jones will also donate 10% of each book purchase to ALNF from 22nd to 29th May, and will accept direct donations from customers at any of their stores. All funds raised will go directly to ALNF to support the implementation one of their life- changing literacy programs at a disadvantaged preschool and long day care centre servicing the Indigenous community of Forster, NSW.

Commenting on the partnership, Bill Quayle, one of the owners of the Byron Bay Cookie Company said: “Every child has the right to learn to read and write. We hope that our partnership with David Jones will enable ALNF to carry out more work critical to addressing the literacy issues that affect these children. We encourage everyone to get behind this great cause, something as simple as a $3 cookie can change the lives of many.”

David Jones Ambassador Adam Goodes, who recently visited a preschool that has benefited from an ALNF Literacy Programs in Taree, said: “ALNF’s Literacy Programs are so important for the future education of these communities. ALNF creates positive systemic change by empowering in the adults in the community to help their own children, and those that follow. The partnership between David Jones and ALNF not only helps highlight the issue, but more importantly provides much needed funds to assist with the solution that ALNF provides.”

Jam ‘Doughkie’ cookie

Fresh off celebrating its 25th anniversary, the Byron Bay Cookie Company will be back at the Fine Food Show in Melbourne from 12-15 September, and will be releasing a new limited edition flavour exclusive to the food expo.

Inspired by the iconic Jam Doughnut, the limited-edition flavour developed by the pioneers behind Australia’s Original Café Cookie is a cross between a cookie and a doughnut, and as such aptly named Jam Doughkie.

“As Australia’s largest food expo, the Fine Food Show is the perfect platform for us to launch such a product, as it attracts visitors from different channels, across foodservice, hospitality and retail” explained Emilie Emond, Marketing Manager.

The special edition cookie combines real doughnut pieces with juicy strawberry jam inclusions, with a hole in the middle to complete the ‘doughkie’ look.

The new cookie is only available at the Fine Food Show at the Byron Bay Cookie Company Stand from 12-15 September, where free samples will be handed out. Visitors of the Byron Bay Cookie Company stand (G35) will also be able to enjoy a complimentary coffee with their Jam Doughkie, thanks to Melbourne’s Evoke Coffee blend.

Charlie’s Artisan Cafe Cookies

Manufacturer Charlie’s Cookies
Launch date March 2016
The range includes 5 key flavours made with more of what matters :
Choc Raisin, Wholegrain Oats, Raisins, Coconut & Dark Couverture Chocolate (54% Cocoa).
White Choc Apricot; Wholegrain Oats, Coconut, Sundried Apricots, Honey & White Couverture Chocolate.
Choc Granola; Wholegrain Granola, Quinoa Flakes, Chia, Pepita, Sunflower & Linseeds, Honey & Dark Couverture Chocolate (54% Cocoa).
Choc Salted Caramel; Wholegrain Oats, Caramel Fudge Pieces, Sea Salt Flakes & Dark Couverture Chocolate (54% Cocoa).
Choc Oat Smarty; Wholegrain Oats, Coconut, Dark Couverture Chocolate & Natural Coloured Smarties.
Shelf Life 9 months
Packaging Option for individually wrapped or foodservice option for cafe jars.
Product Manager Jacky Magid
Country of origin Australia
Brand Website
This newly created collection is packed with real ingredients and made from scratch. The collection offers an assortment of old favourites and contemporary new flavours that are definitely taste bud teasers. The range boasts a roll-call of wholesome superfood ingredients; Wholegrain Oats, Chia, Quinoa Flakes, Pepita, Sunflower Seeds, Linseeds, Honey, Raisins, Coconut, Dark Couverture Chocolate and even Natural Coloured Smarties for the kid in all of us.

This Australian owned and made collection is designed specifically for Cafes looking for innovative, wholesome and delicious biscuit solutions in both a jar style cookie or a grab & go portion pack. The range includes flavour profiles and ingredients that they themselves would use if they were to bake them in-house.

Charlie’s Cookies takes to the skies with Qantas

Qantas’ in-flight snack offering has been elevated to new heights since Charlie’s Cookies launched its Proud to Call Australia Home campaign in late March.

Long known for its grass-roots values and innovative approach to business, Australian made and owned Charlie’s has developed a delicious new line of specially curated in-flight snack boxes with heart.

“Through our on-going relationship with Qantas we discovered a shared vision for wanting to get behind great Australian organisations. Charlie’s set about developing this exclusive program of philanthropic support via Qantas’ complimentary in-flight snack menu, which naturally taps into a huge captive audience. It’s a real win-win all round”, says Ken Mahlab, Managing Director of Charlie’s Cookies.

Each Proud To Call Australia Home snack box includes portions of Delre International Black Jack Aged Cheddar Cheese, Tucker’s Natural Rosemary Lavosh, Beerenberg Caramelised Onion Dip and a 2-pack of Charlie’s very own Gingerbread Hearts, making the perfect mid-flight pick-me-up.

Also launched on March 29th, the new Proud To Call Australia Home snack boxes highlight the work of Aboriginal and Torres Strait Islander organisation, Bangarra Dance Theatre.

Long known for its grass-roots values and innovative approach to business, Australian made and owned Charlie’s has developed a delicious new line of specially curated in-flight snack boxes with heart.

Bangarra Dance Theatre Executive Director Philippe Magid says, “We’re thrilled to be partnering with Charlie’s Cookies on their innovative new campaign supporting Australian initiatives and organisations. We’ve been fortunate to have a long and meaningful association with Qantas, so this is great opportunity for us to deepen our relationship and grow brand awareness with their customers via the Charlie’s Cookies snack box.”

Charlie’s Cookies Proud To Call Australia Home snack boxes will be a complimentary offering on selected Qantas domestic flights from 29 March 2016 to 30 September 2016.

Bulla brings Fairy Bread to its Dairy Foods range

Bulla Dairy Foods has built on the success of their Lamington and Coconut Ice range with the introduction of three new flavour stick ice cream combinations.

The newest ice cream range, including Fairy Bread, Cookies & Cream and Cookie Crumble, aims to provide consumers with fresh milk and cream that they love.

According to Bulla Dairy Foods General Manager Nick Hickford, Bulla is committed to tradition and innovation.

“There is nothing more iconic for Australians than fairy bread. By reinventing this family classic and bringing it to life in a fun frozen format, we’re confident that we’ll be keeping this much loved treat alive for many more generations to come,” Hickford says.

Fairy Bread features vanilla-flavoured ice cream dipped in a white choc coating and covered in colourful sprinkles. Cookies & Cream includes cookie-flavoured ice cream dipped in a white choc coating and covered with chocolate cookie pieces.

Bulla’s new range comes in packs of six and is available in most supermarkets.