Foodbank Australia has been announced as a 2020 CommBank Bushfire Recovery Grant recipient.
Foodbank Australia’s ongoing partnership with General Mills Australia is rethinking how companies can contribute and take some of the insecurity out of the food donation ‘surprise’ supply chain.
In a model that is unique to Foodbank Australia, General Mills’ Rooty Hill plant in Western Sydney will produce on average 10,000 dedicated meals of Latina ™ Fresh ricotta and spinach agnolotti each month, for the next year, for people in need.
Foodbank Australia Chief Executive Officer, Brianna Casey, said with the ongoing impacts of COVID-19 being felt right across the country, the value of this new partnership is immeasurable.
“With one in five Australians already having faced food insecurity at some point last year, widespread unemployment and an economic recession have hit hard and fast for families everywhere. People are doing it tough right now and it’s partnerships like this Collaborative Supply Program that enable us to plan ahead and make every dollar go further.”
“General Mills are taking the proactive step to guarantee access to delicious, nutritious pasta for Australians who are struggling to put food on the table right now and for the year ahead, and we couldn’t be more grateful,” said Ms Casey.
Foodbank Australia’s General Manager – National Supply Chain, Michael Davidson, added, “This model allows us to move beyond important, but unpredictable products diverted from
landfill to a constant supply of basic essentials like this premium pasta product from General Mills.”
“We’ve seen this model operate to great success with other pantry staples and are excited to see this further extension of our partnership with General Mills come to life.”
“As a world-leader in this field, and the only foodbank globally to be driving a collaborative supply program with food and grocery industry partners, this really sets the standard for other manufacturers and foodbank organisations. It will have a tremendous impact on ensuring we can provide to those in need,” said Davidson.
The program is a collaboration between Foodbank Australia, General Mills and its supply chain. While General Mills donates the time and labour to make the product, suppliers have generously donated the raw ingredients and packaging to dramatically reduce the cost.
Ferraro Dairy Foods, based in Tullamarine, is supplying the ricotta for the pasta filling. Ferraro Dairy Foods General Manager Brad Ferraro said it was important to help Foodbank during this difficult time.
“At Ferraro Dairy, we are always prepared to help families and people in whatever way we can. That’s why it’s great to be involved with this initiative and support people who are hurting in multiple ways.” said Ferraro.
General Mills Australia Managing Director Peter Everett has called on industry peers to engage in similar partnerships to ensure a bigger impact on the community.
“We’ve created a template which people and companies can follow using resources and networks they already have to make an even greater difference,” Mr Everett said.
“It’s taken a huge effort from our staff putting this together and while it’s tough for our suppliers to make this donation due to COVID-19, we think it’s the perfect time to make that difference and be a force for good given the impact it will achieve at this critical time.”
“The chosen product, chilled, premium Latina™ Fresh Ricotta and Spinach Agnolotti, takes all of a family’s needs into consideration, being a great source of protein and quick and easy to make for a family meal,” said Mr Everett.
In addition to product donation, General Mills, through its Foundation, provided Foodbank Australia with a charitable grant of over AU$200,000 (US$ 150,000) to help Foodbank respond to the significant increase in community need for food staples due to the pandemic.
With COVID-19 causing new demographic groups to access food relief for the first time, it’s more important than ever to support the community.
In response to COVID-19, Yum! Brands Foundation has announced it will be donating $160,000 to Foodbank Australia. The donation is an extension of KFC Australia’s (part of Yum! Brands Subsidiary) 15-year partnership with Foodbank Australia.
Food scarcity is an issue in Australia that has only been made worse since the outbreak of COVID-19. In this current climate, Foodbank Australia has already seen a 48 per cent increase in demand for food relief across its network, however supplies are down by 27 per cent. The donation from the Yum! Brands Foundation will support Foodbank Australia to feed those in need, by providing over 320,000 meals.
“Now more than ever we need to support each other, especially as some are doing it tougher than others. KFC wanted to show its support by helping those who have been hit hardest, ensuring they don’t have to worry about their next meal for the foreseeable future,” said Michael Clark, supply chain officer, KFC Australia.
“Our mission is to feed those less fortunate in the community, and in this current climate never before has this been so important. We’re proud to continue supporting Foodbank and all that they do for Australians and are even prouder to have supported them in our 15-year strong partnership.”
In 2019, KFC supported Foodbank by donating over 14,300 meals to people across the country in need. In 2020 and beyond, KFC Australia will continue to aid Foodbank by helping with the distribution of excess food from its Restaurants to distribution centres across the country, as well as food shelters to feed those who are hungry and in need.
“The COVID-19 pandemic has had a significant impact across the country, with many Australian’s now having to rely on food relief for the first time,” said Foodbank Australia’s chief executive, Brianna Casey.
“We are so grateful for KFC Australia and the Yum! Brands Foundation sizeable donation and long-term support over the past 15 years. This donation will help thousands of families and individuals in our communities who are doing it tough right now.”
“KFC Australia has been a longtime supporter of Foodbank, calling on all of their supply chain to join in the fight against food hunger by becoming national donors.”
KFC Australia and Yum! Brands Foundation thanks all Australians for helping to look after those in need during these uncertain times.
The Coca-Cola Foundation has announced a new partnership with Australian Red Cross to support vulnerable members of the community to recover from the social and economic impacts of COVID-19.
The Coca-Cola Foundation is providing $250,000 to support the Red Cross COVID-19 Care Collective which will provide immediate and long-term emotional care and support for Australians who have been hit hardest by the crisis.
“Keeping our social health and wellbeing strong while we live with COVID-19 is so important. When COVID-19 has passed, let’s be in a position where we can look back and celebrate Australia doing its best to build new and creative social resilience at all scales, where we fostered positive behaviours and confidence across the community. Partnerships like these are supporting us to do that,” said Judy Slayter, CEO, Australian Red Cross.
The programs will support those most at risk of the impacts of COVID-19 including socially isolated older Australians, people experiencing homelessness, migrants and refugees.
The Red Cross COVID-19 Care Collective has been formed across business and philanthropic partners to support recovery initiatives including:
- Emergency relief efforts and the delivery of essential services to vulnerable people and communities across Australia;
- Telephone outreach services to offer wellbeing checks on socially isolated and at-risk people (the service is currently supporting 20,000 Australians impacted by the virus);
- Psychological First Aid training for staff, volunteers and corporate partners. This program offers immediate help to people navigating the stress of life after a crisis.
Globally, The Coca-Cola Company, The Coca-Cola Foundation, and local bottlers have pledged over $100 million to support local communities with COVID 19 recovery efforts. This includes over $14 million in donations from The Coca-Cola Foundation to Red Cross projects around the world.
“We are deeply concerned about the growing impact of the novel coronavirus, especially in the most vulnerable parts of our communities,” said Helen Smith Price, president, The Coca-Cola Foundation.
“We support the Red Cross COVID-19 Care Collective and its ongoing assistance for Australians hit hardest by this pandemic.”
In addition to the Foundation’s financial support, the company continues to support local communities, employees, and customers in Australia and New Zealand in a variety of ways. This year, Coca-Cola in Australia, together with The Coca-Cola Foundation and the local Coca-Cola Australia Foundation, will deliver support of over $2.5 million to Aussies in need.
“As we emerge from this crisis together, it is vital that the people who are doing it tough receive both immediate assistance and long-term support,” said Vamsi Mohan Thati, President, Coca-Cola South Pacific.
“Beyond this financial contribution from the Coca-Cola Foundation, we look forward to sharing our resources, networks and people to offer additional support where and when it is needed most,” he said.
Unilever Australia & New Zealand (ANZ) will start producing hand sanitiser locally as it redirects existing deodorant production facilities to help meet national demand and help in the fight against COVID-19.
The new 150ml aerosol hand sanitiser, which contains 70 per cent alcohol and kills 99.99 per cent of germs without water, will be produced in NSW, marking the return of Lifebuoy’s local production to Australia.
To ensure Australians and New Zealanders in need have access to this highly sought-after product, Unilever will donate 150,000 sanitiser cans – valued at over AU$1m ($7.50 RRP/can) – to its longstanding partner, Foodbank, to manage distribution across Australia and New Zealand.
The sanitiser will also be made available to the wider public and will hit shelves by the end of May in supermarkets. Nicky Sparshott, CEO of Unilever Australia & New Zealand, said, “Unilever has a long history of contributing to personal hygiene in Australia and New Zealand and across the world – beginning with the creation of Sunlight soap by Lord Lever in the late 1880s.
“We believe we have a social, medical, and moral obligation to make hand hygiene readily available. That’s why we’re responding to Government calls to action to increase supply of essential products by rapidly innovating and redirecting some of our Australian manufacturing.” 1
In addition to the AU$1m donation of hand sanitiser, Unilever will also donate $1m worth of essential homecare, personal care and food products to Foodbank to distribute across Australia, including leading household brands Comfort, Sunsilk, Love Beauty and Planet, Simple and Continental.
Unilever has also contributed funds to help Foodbank NSW & ACT with contingency staff costs, following volunteer number reductions as a result of social distancing measures.
“We are so grateful for this incredibly generous donation of much-sought-after sanitiser and other essential household items from Unilever,” said Brianna Casey, CEO of Foodbank Australia.
“Foodbank has seen a 50 percent increase in demand for food and grocery relief due to job loss and small business closures across the country and donations such as food, personal care and cleaning products are critical.”
“We know our brands can play a big role in bringing both hygiene and comfort to everyday life, particularly while we all spend more time than ever at home,” said Sparshott. “Whether it be providing a nourishing meal for the family, or keeping the home clean, Unilever is proud to play its part in helping Australian and New Zealand families stay safe amid the COVID-19 pandemic.”
Unilever brands rally together to protect the lives and livelihoods of Australians Through its portfolio of purpose-led brands, Unilever will continue to explore other ways to support the local community.
Other support provided to date, includes: – donating Dove soap to the NSW Department of Education for distribution to schools experiencing shortages; and Unilever Food Solutions partnered with @Yume to create a nation-first, online marketplace for food distributors to address market imbalances.
Until COB Monday 6 th April (between 5-9pm) Red Rooster will donate the cost of a meal to Foodbank when you order delivery via the Red Rooster website or App. Foodbank will go on to use these funds nationally to support the vulnerable during the COVID-19 crisis.
During this time of crisis (brought on by the COVID 19 outbreak) more Australians are experiencing financial hardship and food insecurity. The situation is moving very swiftly, but social distancing and other measures implemented to help fight the spread of this virus have unfortunately resulted in job losses, business closures and more.
As the country’s largest hunger relief charity, Foodbank Australia is seeing an extraordinary increase in demand for emergency food relief. Red Rooster is working with them to raise much needed funds that will go towards helping those who are most vulnerable in our community right now.
Australia’s leading hunger relief organisation, Foodbank, is playing a crucial role in the current unprecedented bushfire crisis and has the latest urgent request – Foodbank is still accepting donations from the public in all states around the country, but it’s preference is funds to be donated at www.foodbank.org.au.
Foodbank warehouses are open in every capital city for the general public to drop off donations of much-needed food and groceries.
READ MORE: New food app helps reduce food waste
Most wanted items:
- Donated funds to foodbank.org.au
- UHT Milk
- Bottled water
- Breakfast cereals
- Good quality tinned foods and meals (with ring pulls)
- Pasta, rice and noodles
- Grab-and-go foods like muesli bars
- Pet food
- Baby products – formula, nappies, pureed food in jars / pouches
With more than one in five Australians experiencing food poverty at some point in the last 12 months, Foodbank Australia is currently providing food and grocery relief to 815,000 Australians every month, on top of additional support to communities currently experiencing natural disasters.
Australia’s largest food relief organisation, Foodbank, has called on all sides of politics to ensure vulnerable families – especially those struggling to put food on their tables – are not forgotten in the lead-up to the federal election and beyond.
“This election presents an opportunity for our political leaders to acknowledge that Australia has a hunger problem, and commit to a long-term plan to do something meaningful about it,” Foodbank Australia CEO, Brianna Casey said today.
Foodbank currently provides food relief to more than 710,000 Australians each month, a quarter of whom are under the age of 19. The organisation’s latest research reveals that a startling 4 million Australians experienced food insecurity last year.
“While the circumstances that led them to their situations might be markedly different, what unites food insecure Australians is an overwhelming sense of helplessness” Casey said. “This election presents an opportunity for our political leaders to deliver hope to hungry Australians by uniting on an enduring policy legacy that will benefit generations to come”.
Foodbank has warned that current duelling over tax breaks could distract from the very real problem facing so many Australians right now – uncertainty over where their next meal is coming from and the stigma and shame experienced when sending their children off to school with an empty lunchbox.
“The time has come to stop the short-term, band-aid solutions to hunger in Australia and deliver the country’s first ever National Food Security Strategy,” Ms Casey said. “We want 2019 to be the year we turn a corner as a nation and deliver outcomes capable of ensuring all Australians can live with dignity and have access to sufficient, safe and nutritious food.”
“There is not an electorate in this country that is not touched by food insecurity. It affects families, students, the elderly and people with disabilities. Almost half are employed and, most heartbreaking of all, 22% are children. In fact, children are more likely to be food insecure than adults in Australia today,” she explained.
“There is currently no cohesive federal policy platform or meaningful long-term funding underpinning the goal of individual food security in Australia,” Ms Casey went on to say. “In the absence of government action, we have started the process and call on an election commitment to develop a long-term policy that will ensure zero hunger by 2030.”
The year was 1992: Paul Keating was Australia’s Prime Minister, Boys II Men’s End of the Road was playing incessantly on the radio, summer Olympics were being celebrated in Barcelona, and Foodbank first started sourcing food for distribution to charities with one purpose – to feed hungry Australians.
Fast forward to February 2019 and Foodbank has just surpassed 600 million meals for vulnerable Australians.
To put this into context, in 1992 Foodbank provided almost 200,000 meals for the entire year. Now in 2019, Foodbank provides the same number in a single day, providing food relief to more than 710,000 people a month who are in crisis, dealing with the anguish and despair of not knowing where the next meal is coming from for themselves and their families.
Foodbank Australia CEO, Brianna Casey, today visited Parramatta Mission, one of the 2,600 charity agencies Foodbank provides relief to, helping serve lunch to just some in the local community affected by food insecurity.
“We are so fortunate to have a national network of charities like Parramatta Mission, to help us get essential food and groceries to some of the most vulnerable in our communities.
“This is a milestone we never wanted to hit. Whilst I am incredibly proud of the efforts of the entire Foodbank family, our charity network, our food and grocery donors and our partners right across the country in helping us provide the equivalent of 600 million meals, this is a bittersweet moment. It is evidence of the scale of the hunger problem we have here in Australia, and the growing need for food relief.
Foodbank works with the entire food and grocery supply chain, rescuing ‘perfectly imperfect’ fresh fruit and vegetables; sourcing – and even manufacturing – the everyday essentials every family should have available in their pantries year round; and helping fill the tummies of children who would otherwise go to school hungry.
“With 4 million Australians suffering from food poverty at some point in the last 12 months, and charities reporting increased demand for food relief across a range of demographics, something has to give. We need urgent action on what has become a systemic problem in Australia, and in the lead-up to the election, all sides of politics can expect to hear more from Foodbank on this issue.” Said Ms Casey.
The Australian Institute of Packaging (AIP) has continued its long-standing partnership with Foodbank by introducing a new volunteering day in Victoria, which allows members to find out how the organisation operates.
The first day held in late October and the AIP Foodbank Warehouse Volunteering Program will continue in 2019.
It allows members and their colleagues to work directly with Foodbank Victoria to help the Yarraville Warehouse pick and pack on-line orders and mixed grocery boxes.
The program provides the opportunity to better understand how Foodbank works and is a combination of picking and packing of on-line food orders and packing mixed grocery boxes.
The on-line orders have been placed by many of the 470 charity partners who look after the thousands of Victorians currently experiencing food insecurity.
The mixed groceries items are donated by school students, community groups, clubs and corporate organisations who run food drives to provide the ingredients for the food boxes.
Their charity partners are able to order these boxes which they then pass on to those families or individuals who need that extra help with grocery items.
The volunteering program provides vital work supporting struggling Victorians.
Members have supported numerous charities across the state by packing their food orders, packing around 1600 boxes of cans and also packing a range of mixed vegetables for Foodbank Victoria.
Together the AIP team packed a 21,459kg – equivalent to about 38,256 meals for the community.
That is the equivalent of feeding a family of four, three meals a day for about nine years.
AIP will continue this program in 2019 and will be announcing new dates shortly and everyone is invited to join.
FareShare fired up the ovens of a kitchen the size of a basketball court in Queensland on October 9.
The charity will cook up nutritious surplus food for free to help people needing a meal.
The fight against hunger and food waste has been created in collaboration with Foodbank – Australia’s largest food relief organisation.
FareShare Queensland director Kellie Watson said FareShare aims to cook more than one million free, nutritious meals in its first year of operation, in Morningside, and to scale up to five million meals a year.
“Our custom-built kitchen will be powered by volunteers with more than 400 Brisbanites already registered to lend a hand,” said Watson.
The kitchen was built at cost by Wiley.
It includes Stommpy bollards and safety protection equipment, installed by Wiley employees.
Wiley managing director Tom Wiley said giving back to the community is part of the company’s core values.
The $5 million kitchen, equipped with high volume cooking appliances including 300 litre
electric saucepans, will initially harness 500 tonnes of surplus meat and vegetables from
Experienced chefs will supervise volunteers to cook a daily mystery box of
ingredients into tasty, ready-to-eat meals such as casseroles, curries and stir fries.
All FareShare meals are designed to be easily reheated with no need for full cooking
facilities, making them ideal for highly vulnerable people struggling to put food on the table.
Foodbank will access surplus meat and vegetables to supply the kitchen and distribute the
cooked meals to Queenslanders in need through its existing network of 280 registered
Foodbank Queensland CEO Michael Rose said last year alone, Foodbank received more than five million kg of fresh fruit and vegetables.
“The top five farm donors from Bundaberg donated a staggering 1.5m kgs and
stand ready to donate even more once the kitchen comes on line,” he said.
“The FareShare kitchen will provide an opportunity for Foodbank to rescue even more food, especially perishables and to reduce waste for donors, by converting surplus food into ready-made meals, rather than sending it to landfill,” said Rose.
GS1 Australia has partnered with Foodbank to help tackle Australia’s food insecurity crisis through the GS1 Australia Recall portal, with Foodbank subscribing to receive timely product recall and withdrawal notices. Read more
Australia’s largest hunger relief organisation, Foodbank, is partnering with Optus to provide support for Australian families this Christmas. Read more
Fifteen leading food brands in Australia are on board to donate an extra one million food items to vulnerable Australians this July through the Shop & Share campaign.
“Our target of one million food products – more than 10 million serves – is ambitious, but we are confident that Australians will get behind this very important cause,” said Foodbank CEO Brianna Casey.
“This campaign makes it easy for everyday Australians to support Foodbank. By purchasing a product from our supporting partners at Woolworths in July, consumers will trigger a food donation to Foodbank, enabling us to distribute more food to Australians struggling to make ends meet this winter.”
Support from Australia’s leading food brands and products
Many long-term supporters of Foodbank are on board for this year’s Shop & Share campaign. Their donations for Shop & Share are in addition to their ongoing commitments to the country’s largest food relief organisation, which distributes more than 35 million kilograms of food and groceries to struggling Australians every year.
This year’s supporters are Ardmona, Chicken Tonight, Continental, Devondale, Helga’s, John West, McCain, Mount Franklin, Old El Paso, Primo, Sanitarium, SPC, SunRice, Woolworths and Vetta. Woolworths is also the exclusive retail partner for the campaign.
Food insecurity: a growing problem in Australia
At some point each year, one in six Australians are in crisis dealing with the anguish of not knowing where the next meal is coming from for themselves and their families.
Foodbank restores hope to people who are struggling by distributing food to 2,600 front line charities around the country. Every month, 644,000 people receive hunger relief from Foodbank agencies, a third of whom are children.
Despite Foodbank’s best efforts, more than 40,000 people are still being turned away from charities empty handed every month due to lack of available food.
Shop & Share makes it easy to make a difference
The donation process is simple. For every purchase of a nominated product from the campaign partners, a food donation will be made to Foodbank.
Customers can help boost donations to Foodbank during July simply by purchasing the participating brands in their weekly shop. Throughout the campaign, family-friendly recipes will be available, providing inspiration for easy to cook, delicious meals featuring the nominated products.
“Without the support of our partners, more Australians would simply go without. The extra donations will make a huge difference to hundreds of thousands who are struggling, including children,” said Ms Casey.
Australia’s top food brands – Ardmona, Devondale, John West, Chicken Tonight, Old El Paso, Vetta, McCain Foods Australia, Helga’s, SunRice, SPC, Primo, Mount Franklin, Continental, Sanitarium and Woolworths – have signed up to support the annual Foodbank campaign, with consumers triggering a one-for-one donation each time they purchase participating brand products at Woolworths stores during July.
Now in its third year, the campaign has been re-named Shop & Share and includes an even larger range of products, covering most staple categories throughout the store, helping to raise vital food for people in need. Woolworths has signed on as the exclusive retail partner for the project which last year raised 13 million meals for Australians in need.
At some point each year two million Australians are in crisis, not knowing where their next meal is coming from. Foodbank is the largest food relief organisation in Australia, providing food for over 172,000 meals a day to assist these vulnerable people, a third of whom are children.
Foodbank Australia’s CEO Brianna Casey, said: “We’ve been overwhelmed by the support from the brands participating in the campaign. They are already generous supporters of Foodbank and by taking part in Shop & Share we are able to ask consumers to support the brands that support us.”
A partnership between Foodbank, the country’s largest food relief organisation, and Simplot Australia along with its suppliers such as Kagome and Amcor, has delivered 4 million meals to people in need.
As part of a six year collaborative supply program to produce essential foods, on the 3rd May the Simplot Echuca factory will celebrate the manufacture of the one millionth jar of pasta sauce for Foodbank.
The program sets the benchmark for food industry partnerships with the cooperation of multiple partners contributing to the success of the program. With Simplot donating its manufacturing facilities and its various suppliers supporting with the ingredients, such as Kagome providing tomatoes and Amcor providing the packaging, Foodbank has been able to provide a reliable supply of pasta sauce to Australians in need. Pasta sauce is a key staple food that forms the basis of a variety of wholesome meals.
Foodbank is Australia’s largest food relief organisation, providing 172,000 meals a day, to over 2,600 charities and 1,750 schools around the country. A third of the support goes to rural and regional areas.
The 2016 Foodbank Hunger Report reveals that 644,000 people receive food assistance every month in Australia, unfortunately it also reveals that 43,000 people are still being turned away by charities due to lack of food. This is why the pasta sauce program, one of the first and most successful industry collaborations, is so important.
“The pasta sauce program is a standout example of what community mindedness and teamwork can achieve. Through the commitment of Simplot, we have a constant and sustainable supply of a product that forms the foundation of a variety of hearty meals. This is crucial as charities rely on us for the food they need for their vital work,” said Foodbank Australia’s CEO.
During the past 12 months, Simplot has provided three production shifts, while the input suppliers have donated the essential ingredients to make the runs a reality.
Image: Simplot Australia
Yesterday in Parliament House Canberra, Foodbank recognised the outstanding contributions of Australian food companies in helping to fight hunger in the community.
This year’s awards celebrated what Foodbank and the food industry are able to accomplish together and acknowledged the outstanding individual contributions that make possible the everyday work of the largest food relief organisation in the country.
The awards were presented at the Australian Food and Grocery Council Industry Leaders Forum by Senator Zed Seselja, Assistant Minister for Social Services and Multicultural Affairs, to organisations that helped to raise the awareness of food insecurity, provide more key staple products and build the infrastructure required to get the food to where it is needed.
The first award, for distinguished service in fighting hunger, went to the Australian fresh produce industry for doubling donations of fresh fruits and vegetables in the last five years in spite of difficult times including industry volatility, adverse weather events and a tough economic environment.
The second award went to the Flight Centre Foundation for conspicuous gallantry in supporting the Foodbank Key Staples Program. Coupled with matching funds from the Foundation itself, the staff of the Flight Centre group of companies have rallied to donate enough money to fund the entire long life milk program ensuring sustainability of supply of this vital product. Always enthusiastic to help wherever they can, Flight Centre employees also do additional fundraising and hold food drives to assist in times of emergency. In addition to volunteering in the warehouse, they pack hampers and participate in food drive challenges.
The award for outstanding contribution through infrastructure support went to Lotterywest for being an outstanding partner to Foodbank Western Australia since 1994. Over the last five years Lotterywest has provided support for three major infrastructure projects for FBWA – new warehouses at Kalgoorlie and Geraldton, as well as the new state-of-art facility at Foodbank Perth. All in all this represents a commitment of over $10 million by Lotterywest.
Finally, the Foodbank Rookie of the Year went to two recipients – Thomas Foods International and Fletcher International Exports. These two companies have helped Foodbank gain access to more vital protein by increasing the Foodbank meat program threefold. From the beginning of this year they’ve committed to providing lamb trim which has been turned into 800,000 sausages.
With the help of Australia’s industry and the general public, Foodbank’s annual Food Fight campaign has almost doubled its 2015 result, collecting enough donations for 13 million serves, to feed Australians in need.
Each year Food Fight aims at putting food insecurity front and centre for grocery shoppers, with Foodbank industry partners pledging a food donation for every one of their participating products purchased at Woolworths stores. This year these partners included the iconic brands SPC, Ardmona, Helga’s, Vetta, Devondale, Primo, Weet-Bix, NESCAFÉ, Flora, Continental and Mount Franklin.
Simple but engaging recipes using a collaboration of Food Fight products as well as other content campaign triggers were created by Whisk Media Group (publishers of myfoodbook.com.au), making it easier for consumers to get involved and brands to be recognised. These included cooking videos, recipe cards for brands and an e-cookbook book, ‘Food for Families’, which the public can download via the Foodbank website.
The campaign was brought to life in Woolworths stores via point-of-sale material, in-store radio, product highlights in the store catalogues as well as in Fresh magazine.
The activation was supported by strong above-the-line support in the form of high impact television, radio, print and out-of-home advertising. The media components were donated by Foodbank’s generous advertising and PR partners, Havas Group, Red Agency and Group M.
Foodbank Australia CEO, Brianna Casey, said the support from the organisation’s industry partners and the public was overwhelming.
“It’s reassuring to see how much Australians want to help when they realise the enormity of the issue in our own backyard. Although largely out of sight, hunger is a growing blight on our community, with over two million Australians seeking food relief from charities each year – a third of whom are children,” she said.
The number of serves achieved in this year’s campaign includes:
- Enough Helga’s bread and Flora to make over 1.2 million sandwiches
- Enough Weet-Bix for a million nutritious breakfasts
- Enough Nescafé Blend 43 for 615,000 comforting cups of coffee
- Enough SPC Baked Beans for half a million meals
Foodbank, Australia’s largest hunger relief organisation, will be able to provide 35,000 meals to Australians in need thanks to a donation of $18,900 from the Archer Daniels Midland Company (ADM) through its social investment program, ‘ADM Cares’. This program directs funds to initiatives and organisations which drive meaningful social, economic and environmental progress worldwide.
This donation will be a valuable contribution towards the Foodbank Key Staples Program, which sources essential food items that don’t come via traditional rescue channels. The program produces 6.8 million serves of breakfast cereal a year through an innovative collaboration between Foodbank and Australian grain growers, bulk handlers, traders, millers and breakfast cereal manufacturers.
The Key Staples Program aims to provide a consistent source of nutritious and balanced meals to food relief recipients. Overall, the program is able to supply 5 million meals to hungry Australians annually.
“Our vision is an Australia without hunger but unfortunately more and more people are seeking food relief as tough times hit,” said Sarah Pennell, General Manager Business Operations with Foodbank Australia. “Without the support of the Australian food industry, and caring companies like ADM, we wouldn’t be able to do what we do. We are very grateful for this contribution to a vital program.”
Tim Henry, ADM Managing Director Australia and New Zealand, said, “As a participant in the grain and food supply chains, ADM is proud to support Foodbank and its Key Staples Program. By providing financial and product support to organisations such as Foodbank, charities around Australia can serve the day’s most important meal to those in need.”
Foodbank is partnering with Thomas Foods International and Fletcher International Exports to expand the Foodbank Meat Program.
This innovative program will allow Foodbank to continue to fight hunger in Australia by providing more meat to Australians in need. As Australia’s largest hunger relief organisation, the organisation provides food to over 2,400 agencies and distributes over 33 million kilos of food each year. More than 30 per cent of the food distributed goes to rural and regional areas to support their local communities.
Both Thomas Foods International and Fletcher International Exports will donate 1 tonne of 65cl mutton trim to Foodbank each month. Primo Smallgoods (which will also donate manufacturing time) will then use this to produce beef and lamb mix sausages for Foodbank which will be distributed around the country.
This donation will see Foodbank’s Meat Program increase from producing 1,400 kilos of fresh sausages each month to over 4,300 kilos, equating to over 800,000 sausages annually.
Other companies making donations to the program include Primo’s suppliers, who will subsidise the ingredients, and Scott’s Refrigerated Transports Services, who will donate the transport services.
Roger Fletcher, of Fletcher International Exports, said he is proud that his family and staff can work with the industry and Foodbank to be part of the expansion of such a valuable program. “This is a pleasing addition to our long association with Foodbank in Australia,” he said.
Darren Thomas, Chief Executive Officer of Thomas Foods International, said the company is keen to be involved in a program that provides far reaching community benefits.
“We are pleased to partner with Foodbank to help fellow Australians in need,” he said. “As a family owned company with strong family values, this program really struck a chord with us. All our staff live and work in local communities, so we want to do what we can to support others less fortunate, particularly in regional and rural areas where people are doing it tough,” Thomas said.
Primo Smallgoods Chief Operating Officer Jim Cleary commented that Primo has always been committed to giving back to the community.
“This partnership with Foodbank allows us to do that and more importantly, help feed families and individuals with their much-needed protein. Through this, we hope to fight hunger in Australia,” he said.