A new ‘harmonious tasting’ McChoco has been added to McDonald’s Japan’s special winter menu in an attempt to recover lost fortunes in Asia.
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McDonald’s feels the pinch, but fast food is fighting fit
Fast food giant McDonald’s has been under a cloud in recent years as its US customers turn to alternatives. In this “Fast food reinvented” series we explore what the sector is doing to keep customers hooked and sales rising.
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