Bulla brings Fairy Bread to its Dairy Foods range

Bulla Dairy Foods has built on the success of their Lamington and Coconut Ice range with the introduction of three new flavour stick ice cream combinations.

The newest ice cream range, including Fairy Bread, Cookies & Cream and Cookie Crumble, aims to provide consumers with fresh milk and cream that they love.

According to Bulla Dairy Foods General Manager Nick Hickford, Bulla is committed to tradition and innovation.

“There is nothing more iconic for Australians than fairy bread. By reinventing this family classic and bringing it to life in a fun frozen format, we’re confident that we’ll be keeping this much loved treat alive for many more generations to come,” Hickford says.

Fairy Bread features vanilla-flavoured ice cream dipped in a white choc coating and covered in colourful sprinkles. Cookies & Cream includes cookie-flavoured ice cream dipped in a white choc coating and covered with chocolate cookie pieces.

Bulla’s new range comes in packs of six and is available in most supermarkets.

Frosty Boy signals intention to expand into Asia

FROSTY Boy Australia is determined to become the world’s preferred dessert and beverage base
manufacturer, with the Asia-Pacific market key to success.

In seeking new business prospects, the company is set to attend two of the region’s largest food and beverage expos, HOTELEX in Shanghai and Food&HotelAsia 2016 in Singapore.

According to Frosty Boy CEO Dirk Pretorius, the company manufactures the equivalent of two million serves of soft serve ice cream daily, with export making up 75 per cent of business.

“We have already had great sucess in the Asia-Pacific region, with a great deal of our product being exported there, but there is still so much room for growth,” Pretorius said.

Frosty Boy had recently been placed in high esteem to the rest of the world when its partnerships with Asian companies took place under Australia’s improved trade agreements.

“Brand Australia in particular has contributed towards the company’s growth and is strongly
recognised in international markets, particularly in China. Good quality Australian products, such as
our beverage, frozen yoghurt and soft serve bases are in constant high demand,” he said.

Weis Bars set for China push

According to a report in Toowoomba Chronicle, ice cream bar maker Weis is planning a staggered push into the Chinese market.

The Toowoomba-based company employs almost 100 staff and has been exporting their iconic summer frozen fruit bars to Japan for more than 20 years.

Some 30 per cent of its business is outside Australia and co-owner Julie Weis said the company was looking to further grow its export business.

"We got to a point where our export markets, particularly in the US, took off faster than expected and any excess capacity in our plant was gone," she said.

"We were contained – until we did an expansion at our factory and got equipment in place.”

"That's finished and now we'll be going aggressively to find new markets for our product."

The company said it was focusing on certain regions of China as the next big market.

“That’s going to be our big push over the next five years," Ms Weis said.

Les Weis succeeded his father in 1957, when Weis bars was known as Fruitos and built it into the Australian icon it is today.

Julie and her brother Peter took over the company 20 years ago, and in that time, the duo has turned the company into one of the biggest employers in Toowoomba.