What Might Be the Impact of an Australian Soda Tax?

With the implementation of high profile sugar and soft drinks taxation in France in 2012, in Mexico in 2014 and Berkley, California in January of this year, the global debate concerning the purpose and efficacy of excise tax proposals on sugary beverages is inevitably moving in to other high per capita markets for carbonates.
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Coca-Cola launches new summer campaign

It’s a couple of months out from the start of summer in Australia which means three things are a given: the onset of daylight savings, the sound of cicadas outside your window and a new Coke marketing push.
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