KitKat launches gold bar in Australia

KitKat is set to spark a new kind of gold rush across the country with the launch of KitKat gold – a limited edition creation.

The addition to the chocolate aisle features crisp wafer fingers covered in a creamy golden white chocolate for a deliciously caramelised break.

Chocolate lovers can find the gold treasure in grocery stores across the nation in the following formats:

KitKat gold block 170g ­– RRP $5.19 – available in grocery stores nationwide

KitKat gold medium bar 45g – RRP $1.99 – available exclusively at Woolworths

KitKat gold share bar 65g – RRP $2.49 – available exclusively at 7/11

Oh Snap – Nestle loses KitKat trademark

Following a long and bitter dispute between Nestle  and Mondelez, the owners of the Cadbury brand, Nestle has now lost its EU trademark for its KitKat bar after an EU court ruled the popular chocolate bar was not proven to be sufficiently of a “distinctive character.”

Nestle filed its application to register the KitKat shape in 2002 – which was originally launched in 1935 by Rowntree.

According to news.com.au, after the European Union Intellectual Property Office (EUIPO), which promotes and registers EU trademarks, agreed to register the shape in 2006, Cadbury Schweppes – now Mondelez – moved to have the mark declared invalid in 2007.

The EU General Court said last Friday that it was annulling the 2012 EUIPO decision to dismiss Mondelez’s claim, as the office had not yet proved the “distinctive character” of the chocolate bar shape in all EU member countries.