Taylors Wines has recruited Mr. Wolf as its lead creative agency, marking an important step for the family-owned winery.
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Coles slapped with three year ban on bread ads
Coles will be banned from advertising that its bread was made or baked on the day that it’s sold for three years.
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Manufacturers renew global health commitments
Eleven leading manufacturers have announced enhanced global commitments that will guide their health and wellness strategies.
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Australian Made campaign launches in SA
Australian Made, the campaign which promotes Australia’s country of origin certification trademark, is launching in SA.
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Melbourne tonic syrup smashes crowdfunding goal in three days
Tonic syrup manufacturer, Blood Moon successfully exceeded its $10,000 crowdfunding target.
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Asahi Super Dry launches its biggest Australian campaign
Asahi Super Dry, the flagship beer of Japanese beverage Giant Asahi Premium Beverages has launched its biggest ever campaign into market.
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Marketing campaign flips consumers perceptions of potatoes
An effective marketing campaign in Western Australia has successfully turned declining potato sales into a profitable market.
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Sara Lee releases first ad since 2011 [video]
Sara Lee has released its first ad since 2011, comprising the dessert brand's historic tagline, ‘Nobody doesn’t like Sara Lee.’
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Coca-Cola launches new can design
Coca-Cola South Pacific has launched a new slimline can for a range of beverages including Coca-Cola, Diet Coke and Fanta.
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Self-regulation of junk food marketing called into question
A voluntary marketing initiative means food brands can decide which products are suitable for marketing to children.
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Koala Karma launches brand mascot [video]
Relaxation beverage, Koala Karma, has created a video starring the brand’s life-sized Koala mascot.
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Mondelez partners with startups to drive mobile marketing
Food manufacturer Mondelez International has named five startup partners for its mobile marketing initiative, Mobile Futures.
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Crowdfunding pays off for Wakefield Grange
The first two weeks of the Wakefield Grange Nose to Tail Pozible crowdfunding campaign have proved to be very successful.
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Game of Thrones wine to be launched by Sydney ad agency
Sydney based advertising agency, Common Ventures has announced a side project that has got the internet buzzing, a Game of Thrones wine range.
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New Grape and Wine Authority names Acting CEO
The new Australian Grape and Wine Authority has named Andreas Clark as its acting chief executive officer.
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Coles releases App update under ‘Celebrate Specials’ campaign
Coles has released a new version of its mobile app.
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Brands busted by the ACCC: The week in focus
VIDEO: The ACCC has been busy this week, busting a number of food brands for misleading or deceptive conduct.
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Who’s funding Woolies’ Jamie Oliver campaign?
VIDEO: This week’s news wrap-up is all about Woolworths' Jamie Oliver campaign, which AusVeg says is being funded by growers.
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NZ avocado sales double
New Zealand’s avocado industry has more than doubled its sales from last season to reach $136 million.
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Tasmanian wine industry to get a makeover
The Tasmanian wine industry has commissioned advertising executive, Guy Taylor to evaluate the state’s wine brand as the industry gears up for increased production over the coming years.
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