Organic snack food company, Whole Kids, has called for tighter junk food marketing laws in the lead up to Halloween, and is encouraging parents to favour healthier foods during the night’s festivities.
Read More
Kellogg helps tackle world hunger with Breakfast for Better Days [video]
In support of World Food Day, food manufacturer, Kellogg Australia, has launched its Breakfast for Better Days initiative.
Read More
Read More
Vegemite celebrates 90th birthday with Facebook campaign
To help celebrate its 90th birthday, Vegemite has launched a large-scale digital marketing campaign, asking consumers to help celebrate the brands milestone by visiting its Facebook page.
Read More
Read More
Devondale ad banned due to ‘misleading’ content [video]
An advertisement from dairy company Devondale has been banned by the Advertising Standards Bureau as it considered the commercial to be misleading to members of the public.
Read More
Read More
Lindemans launches million dollar global ‘sunshine’ campaign
Australian winemaker Lindemans has launched a million dollar campaign around the phrase “It’s the sunshine that makes it”.
Read More
Read More
Kellogg’s Nutri-Grain launches reality iron man show
Kellogg’s Nutri-Grain together with Sydney based marketing agency Brand Faction, are about to launch a new eight part Ironman reality TV show.
Read More
Read More
Murdoch University suggests masterchef is a ‘pressure valve for emotion’
New research from Western Australia’s Murdoch University has suggested that Australia’s love of sport is comparable to the nation’s obsession with reality television show, MasterChef.
Read More
Read More
Mondelez aims to break “coffee coma” with Carte Noire launch
Mondelez International plans to grow the coffee category in Australia and pull consumers out of their "coffee coma" by launching a premium new brand, Carte Noire.
Read More
Read More
Mondelez launches new coffee range [video]
Mondelez International, formerly Kraft Foods, is launching France's number one coffee brand, Carte Noire, into the Australian market.
Read More
Read More
Brancott Estate launches global ‘pioneers’ marketing campaign
One of the Marlborough regions pioneering wineries, Brancott Estate is celebrating its 40th anniversary with an emotive marketing campaign that positions the winery as the ‘Pioneers of Marlborough’.
Read More
Read More
Barilla chairman angers gay rights activists
Guido Barilla, chairman of Italian pasta company Barilla has sparked anger amongst gay rights activists and politicians by stating that he would not consider using a gay family to advertise the brand.
Read More
Read More
Brownes launches new Save WA Dairy campaign [video]
The people of Perth are the guest stars of a new campaign aimed at promoting Western Australia's dairy industry.
Read More
Read More
Cadbury adds Bubbly range to Joyville campaign
Confectionery giant, Cadbury, is adding a new-look Bubbly chocolate range to its already popular Joyville campaign.
Read More
Read More
Coke in hot water over offensive bottle cap
Global beverage giant Coca-Cola has apologised for an ill thought-out marketing campaign in Canada after a customer with a developmentally delayed sibling opened a bottle of vitamin water to find that the inside of the bottle cap read “YOU RETARD”.
Read More
Read More
Cadbury loses trademark battle with Whittaker’s
Chocolate giant, Cadbury, has lost its attempt to stop rival company, Whittaker's, from trademarking the name of a chocolate block.
Read More
Read More
De Bortoli praised for social media influence
Popular wine label, De Bortoli, has been praised for its social media marketing powers, claiming the Best Presence in Social Media award at the Australian Drinks Awards.
Read More
Read More
Hitler wine: human rights group calls for boycott
A Jewish human rights organisation is calling for a global boycott on a range of Italian wines emblazoned with images of Adolf Hitler and Nazi slogans.
Read More
Read More
Food manufacturing gets its own reality TV show
Move over Masterchef, food manufacturing now has its own reality TV show, giving everyday cooks the chance to have their favourite recipes available on supermarket shelves across the country.
Read More
Read More
Special K launches virtual currency pop up store in Sydney
Kellogg’s is opening Australia’s first pop -up Special K Post Office which will allow consumers to purchase the brand's new savoury snack via social media.
Read More
Read More
Coles creates superhero for Unreal Deals campaign [video]
Adding to its Down Down campaign, supermarket giant Coles has launched a new “Unreal Deals” promotion, featuring a new superhero character called Col.
Read More
Read More