A Dick Smith Foods advertisement featuring repeated use of the phrase “I love Dick” and a burning boat with asylum seekers has been deemed “inappropriate” though not racist by the Advertising Standards Board.
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Fanta playing around with new flavours
Soft drink brand Fanta has launched a new campaign centering on creating more play.
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Why we launched Meat Free Week: founders
It’s not about encouraging people to become vegetarian or to give up meat for life. Rather it aims to raise awareness of factory farming and reduce meat consumption.
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Luv-a-Duck to face court over ‘misleading’ claims
The Australian Competition and Consumer Commission has launched legal proceedings against duck processor, Luv-a-Duck, claiming its marketing is misleading and deceptive.
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Rekorderlig announces new flavour
After making a game out of its latest flavour launch, cider brand Rekorderlig has announced the latest taste in its range is Passionfruit.
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Personalised labels: first Coke, now water
A French water brand, Wattwiller, has launched a new label for its water bottles - and it's blank.
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AFGC takes Choice’s findings with a grain of salt
The food manufacturing industry is proactively addressing salt levels in foods, says the AFGC's CEO, who dismisses recent claims by Choice that salt levels in some childrens' foods are "unacceptably high".
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Rekorderlig hides new cider flavour for Facebook competition
Cider brand, Rekorderlig, is launching a new flavour, but it's not a straight-forward product launch. The company is leaving it up to consumers to uncover the latest taste in the range.
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Packaged apples “horrific”, says health expert
A pharmacist and local radio commentator has expressed his disgust at marketing tactics recently employed by fruit company Goulburn Valley.
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Goulburn Valley’s packaged fruit to drive healthy eating
Goulburn Valley is trying to encourage Australians to eat more fruit by releasing a new range of sliced and packaged apples.
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San Remo shoots goals with netball sponsorship
Pasta brand, San Remo, Macaroni Company has renewed its partnership with Netball Australia for a further three years, supporting the Australian Diamonds team.
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Vittoria Coffee wins trademark infringement case
Cantarella Bros, the owner of coffee brand Vittoria Coffee, has won a trademark infringement case, protecting their 'Oro' and 'Cinque Stelle' trademarks from further unauthorised use.
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Dick Smith vs Heinz in beetroot barney
Food manufacturer Heinz is threatening to sue controversial entrepreneur and advocate for Australian business, Dick Smith, who has referred to Heinz's products as poor quality.
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Farmers union shares the love in latest campaign [video]
Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.
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Coca-Cola rewards Labelmakers for Share a Coke campaign
Beverage giant Coca-Cola Amatil held its Supplier of the Year program recently, and Labelmakers Group walked away with the Overall Supplier of the Year 2012 award, for its role in the hugely successful Share a Coke campaign.
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Powerade promotes no sugar, no excuses in new campaign
Powerade Zero, Powerade's sugar free sports drink, has launched a new advertising campaign titled 'Zero Sugar. Zero Excuses', targeting active Australians.
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Soda Stream ad banned from Super Bowl [video]
An ad for the home soft drink maker, Soda Stream, was banned from airing during the Super Bowl because it pokes fun at the game's major sponsors, Pepsi and Coke.
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Departure at Carlton & United Breweries
Carlton & United Breweries' chief marketing officer Andy Gibson has resigned to take up a role in London as the chief marketing officer and president of Bacardi Global Brands.
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Oreo jumps on Super Bowl blackout with quick ad
Advertisers were quick to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad within an hour of the lights going out.
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Coke Zero launches new ad campaign [video]
Coke Zero has launched its latest marketing campaign, including a TV and cinema commercial, display advertising and a holiday give-away.
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