Pic’s Peanut Butter brings ‘slugs’ to the Australian market

Pic’s Peanut Butter, all natural peanut butter company made with 100 per cent Australian ingredients, has brought Peanut Butter slugs to Australia.

These are a hearty shot of smooth peanut butter.

The single-serve sachet is 30g of smooth Pic’s Peanut Butter, made from freshly roasted hi-oleic peanuts, a pinch of salt and nothing else.

It is the perfect addition to a picnic basket, children’s lunchboxes, or a work desk drawer.

The peanut butter slug allows people to enjoy a snack with a healthy trifecta of good fats, protein and fibre.

Pic’s Peanut Butter founder Pic Picot said the team was truly excited to introduce this unique product into the Australian market.

“Our much-loved peanut butter is now available in an individual, easy to use and enjoy sachet that is the pocket fuel every peanut butter lover needs and wants,” said Picot.

The slugs are packaged with a double foiled wrapping and feature an easy-open spout at the top of the package for ultimate convenience and to avoid leakage.

The new single-serve slugs come in a dispenser pack with an easy to open box, now available for retailers.

The Pic’s Peanut Butter Slug will retail for RRP$1.00, making peanut butter a snack that is both accessible and affordable for everyone.

SPC launches new fruit pouches that are easy to eat on-the-go

SPC has launched three new fruit pouch pack ranges to a give people a healthier snack alternative.

The company aims to give consumers a product that works into their demanding daily schedules, which still has great nutritional value.

Venturing into a new format, the three ranges contain the goodness of real fruit in a convenient pouch pack.

The pouches include Puree and Simple, which is ideal for lunchbox snacks for children, Frumax – aimed at busy children and teenagers, and Goulburn Valley Fruit Plus for women on the go.

SPC general manager for marketing and innovation, Simone Coté, said many Australian’s wanted to make the right choice when it came to snacking for themselves and their families.

“At SPC we want to make things easier for consumers to make positive choices about the products they buy,” said Coté.

“We created the SPC fruit pouch range to be both delicious and easy to use, made from local, home grown fruit from our Australian backyard,” she said.

The pouches are made with no artificial colours, flavours or preservatives.

“Our products have been developed to the needs of women as well as busy families on the go – where the daily chore of packing a lunchbox or filling a hungry tummy after school can be, just that, a chore. Best of all it allows parents to feel confident in with the quality of the products they give to their children,” said Coté.

Puree and Simple used Australian grown fruit and comes in a wide range of flavours including apple and strawberry, peach and pineapple, and apple and mango.

Frumax is the sleekest snack for the sports bag or lunchbox – ideal for teenagers on the go. Flavours include apple and orange, and apple and pineapple and Apple.

Goulburn Valley Fruit Plus is a healthy fruit snack enriched with the goodness of chia and coconut. It is a quick grab option for breakfast or a snack. Flavours include apple and cinnamon with chia, strawberry and berry with chia, banana and honey with coconut.


Slim Secrets

Slim Secrets secures China deal

Slim Secrets, an Australian healthy snack brand, will continue its global expansion into China following the signing of a strategic agreement in Shanghai with Chinese company Sunjoy Marketing and Trading.

Already available in over 15 countries around the world, the China deal is a milestone for Slim Secrets as it moves into its next major growth and development phase. Slim Secrets Founder and CEO Sharon Thurin sealed the agreement with Sunjoy following the brand’s participation in the Sial Trade Show.

The brand will launch an aggressive China marketing plan this month featuring a collaboration with Avril Lavigne, one of the most influential western personalities in China, who appears in a video on China’s Weibo social media platform.

“We have had an incredible response to our brand in China,” said Thurin.

“The agreement with Sunjoy gives us access to a full range of sales channels with national distribution, not just in traditional consumer channels but the health sector as well.

“We have also had the likes of China 7Eleven, Costco and many others potentially interested in working with us over there as a result of the Sial trade show.

“Our investment into our marketing – and especially with our influencers and soon to start Chinese campaign – was the attractive tipping point for many of these interested companies.”

Within Australia and internationally, Slim Secrets – which began as a small, family-run FMCG company operating from Melbourne – is acclaimed for its wide distribution and brand recognition.

Slim Secrets’ strategic partnership with Sunjoy Distributors will officially commence in July 2017 following a close collaboration with The Export Group, who led the growth of Weet-Bix in China.