This Easter, Bunnies are out but Bilbies are in

Australian sweet specialists, Fyna Foods, is encouraging Aussies to ‘ban bunnies’ and instead support native wildlife this Easter, unveiling a newly refreshed Australian Bush Friends chocolate range in partnership with the Save the Bilby Fund.

For the fourth year running, the partnership will see up to 30 cents from the sale of each specially-marked Australian Bush Friends pack going to the country’s most iconic endangered marsupial, the Bilby, with potentially as few as 400 – 600 left in Queensland, where Save the Bilby Fund focuses its work.

The much-needed funds raised will continue to contribute to ongoing conservation efforts to prevent extinction, including support for the population of captive-bred Bilbies, relevant academic research, and expansion and support of the national recovery program.

According to Fyna Foods CEO, Gillian Powell: “We are delighted to continue our partnership with Save the Bilby Fund and believe the launch of our newly rebranded Australian Bush Friends range will help to bring the focus back to Australian wildlife this Easter, whilst providing a year-round awareness about the importance of protecting this endangered native animal.”

The new range will introduce ‘The Gang’ of five unique edible characters: Billy the Bilby, Chrissy the Koala, Anna the Kanga, Tom the Frog and Terry the Tasmanian Devil.

“As an Australian-owned company, this cause really resonates with Fyna Foods. We raised over $33,000 last year and are dedicated to raising the bar even higher in 2016,” Powell said.

Save the Bilby Fund CEO, Kevin Bradley, said: “It is wonderful to once again have the support of Fyna Foods to help ensure this unique and iconic Australian animal lives on by putting our precious wildlife at the front of mind, not only at Easter, but every day of the year. We are determined to see our Bilbies remain for future generations.”

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