The launch of the Tooheys Darling Pale Ale coincides with a refreshed new look to the entire Tooheys range.
The design celebrates the Tooheys heritage, featuring the Tooheys Brothers John and James Toohey, and reflects their established passion for quality in a fresh, modern way.
Tooheys Darling Pale Ale has been created in response to the rise in popularity of the pale ale style. It has been crafted with a non-challenging flavour to make it accessible to new pale ale drinkers.
The Tooheys Darling Pale Ale is named after the first Tooheys, ‘Darling Brewery’, which was located in Sydney’s Darling Harbour. The brewery was purchased in 1872 by John Thomas Toohey (an Irish immigrant) and James Matthew Toohey who moved to Sydney in the 1860s after running pubs in Melbourne to brew their first beer – Tooheys Black Old Ale.
Golden amber in appearance, Tooheys Darling Pale Ale delivers a fruity hop aroma and mild bitterness brought on by a unique blend of three hop varieties. Malted barley and wheat combine to provide balance and a delicate malt backbone.
Tooheys Brewery Director, Mark Toomey said: “Tooheys’ mission is to brew easy drinking beers for every taste. We know that our adult drinkers have an evolving palate, so we are committed to innovation and providing greater choice that suits more occasions, just like the Tooheys brothers did back in the 1870s.”
Tanya Marler, Brand Director said “in 2014 there was a massive 18.8 per cent growth by volume in pale ale. Our new offering shows that we are proud of our heritage, but also want to remain relevant for today’s modern beer drinker.
“We are very excited about the direction we are taking with Tooheys but we haven’t forgotten our inspired origin. All of our packaging now carries the signature of the Tooheys brothers, which will ensure their legacy lives on,” said Marler.