Australia’s top food brands – Ardmona, Devondale, John West, Chicken Tonight, Old El Paso, Vetta, McCain Foods Australia, Helga’s, SunRice, SPC, Primo, Mount Franklin, Continental, Sanitarium and Woolworths – have signed up to support the annual Foodbank campaign, with consumers triggering a one-for-one donation each time they purchase participating brand products at Woolworths stores during July.
Now in its third year, the campaign has been re-named Shop & Share and includes an even larger range of products, covering most staple categories throughout the store, helping to raise vital food for people in need. Woolworths has signed on as the exclusive retail partner for the project which last year raised 13 million meals for Australians in need.
At some point each year two million Australians are in crisis, not knowing where their next meal is coming from. Foodbank is the largest food relief organisation in Australia, providing food for over 172,000 meals a day to assist these vulnerable people, a third of whom are children.
Foodbank Australia’s CEO Brianna Casey, said: “We’ve been overwhelmed by the support from the brands participating in the campaign. They are already generous supporters of Foodbank and by taking part in Shop & Share we are able to ask consumers to support the brands that support us.”