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V launches family-sized bottle

Energy drink V has launched a family-size 1.2L bottle and despite marketing it as a "share bottle", health professionals are concerned about its effects on children.

The product, which is expected to be available at supermarkets and service stations, contains 372mg of caffeine – the equivalent of four strong cups of coffee – and while V products display a warning label outlining that people should only drink up to 500ml a day and the product is not to be consumed by children, Dr Steve Hambelton, president of The Australian Medican Association, is still concerned.

He told news.com.au, "I don't know why the heck Food Standards Australia are letting these products go onto the market that are complicating the healthcare of Australians and New Zealanders.

"I'm just amazed and appalled by the amount of caffeine that is legal to be sold."

V's product release comes weeks at a time of heightened concern surrounding the effects of energy drinks. The US Food and Drug Administration is currently investigating 13 deaths that may be linked to the consumption of an energy drink called 5-hour Energy.

There's also been talk surrounding the labelling of such products, with some arguing that more prominent warning labels are required, advising consumers of the potential side effects of excessive caffeine consumption, which includes anxiety, irritability and a rapid heart rate.

 

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