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A cast of legendary Australian wines are being showcased to more than 3,000 trade and media professionals at Vinexpo New York, 5–6 March, a two-day trade fair featuring 400 wine producers.
After an absence of more than 10 years, Vinexpo New York will channel its own ‘Oscar-like’ dynamism with major wine-producing countries around the world gathering to present their craft to some of the key players in the USA wine market.
The event features master classes from sector leaders and an extensive conference program focused on the latest trends in the wine sector.
The star-studded line-up of wines includes more than 50 Australian wine brands from 20 wine regions, with exhibitors presenting their products to the top buyers in North America.
Assistant Minister for Agriculture and Water Resources, Anne Ruston said, “the event is an opportunity to present our great Australian wines to the leading buyers and distributors in the world’s largest wine-consuming market.”
“It’s exciting to see a renewed interest in Australian wine in the US market.
“Australia’s efforts to reengage the US trade and media at events like Vinexpo are really starting to have an impact,” she said.
Australia’s presence at Vinexpo New York includes a Wine Australia pavilion, two master classes and a 90+ Tasting Bar, hosted in partnership with Wine Spectator, where attendees can taste more than 30 wines that received 90 points or higher.
Wine Australia’s involvement in the event is supported by A$360,000 of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) – a targeted three-year plan to increase wine exports and enhance the perception of Australian wine in the USA and China.
A key objective of the $50m Package is to grow Australian wine exports to the USA by 6 per cent compound annual growth rate (CAGR) per annum by 2019–20.