DoorDash, the largest on-demand food platform for door-to-door delivery in the US, announced today its official launch in Australia, beginning with Melbourne. This marks the company’s first market expansion beyond North America.
Australia’s ‘foodie capital’ will be the first to experience the unparalleled convenience DoorDash will bring to the food market, with Melburnians benefitting from a greater selection of restaurants than ever before. Thousands of restaurants will be available for delivery through DoorDash – in addition to hundreds for pick up – across the CBD and inner suburbs, with plans to expand to the outer suburbs in the coming weeks.
DoorDash’s launch taps into Melbourne’s love of food and food delivery apps. At launch, customers can order from well-known brands such as Nando’s, Betty’s Burgers and Salsa’s Fresh Mex Grill, as well as local independent restaurants including misschu, Bay City Burrito and exclusive partners Cedar Bakery and Il Gusto.
Melbourne isn’t alone in its enthusiasm for on-demand access to food from favourite local restaurants, with the rest of the country continuing to embrace the ease and convenience of food delivery. In fact, almost two million Australians aged 14+ (9.8 per cent) use meal delivery services in an average three-month period.
“We are excited Australia is our first international expansion outside of North America,” says DoorDash general manager, Australia, Thomas Stephens.
“We dove deep into the Australian market and quickly realised two things; restaurants want more from their delivery partners, and not all Melburnians have access to the selection that they should expect.”
“We’ve built a lot of product and expertise to solve these problems in North America. Combining that experience with a tailored approach just for Melbourne, we’re excited to grow the market here. We’ve built a service for Australian eating habits with a simple focus: provide more access to Melburnian’s favourite foods,” Stephens said.
Along with a wide selection of Melbourne’s finest eateries, DoorDash offers a superior delivery experience plus a unique ‘pick-up’ function allowing users to collect their meals on the go in addition to ‘group ordering’ for big groups.
“Working collaboratively with restaurant owners of all business sizes, customers and Dashers, our priority is accessibility to a delightful food delivery experience for all. From Melbourne, we aim to continue our expansion efforts throughout Victoria and Australia through the remainder of 2019 and into 2020,” Stephens added.
Nando’s CEO, Craig Mason says, “Nando’s is a great choice when you’re wanting something tasty but not keen to cook. With over 80 restaurants across the city and outer suburbs, we’re excited to be partnering with DoorDash to offer our customers even more flexibility around how they enjoy their favourite meal.”
Bay City Burrito’s Owner and Chief Burrito Designer, Gary Mink says, “At Bay City Burrito, we pride ourselves on the quality of our ingredients, whether it is our locally-sourced produce or imported tortillas. It has been refreshing working with the team at DoorDash who have taken the time to understand my business and set me up for success on their platform to get incremental orders from both their delivery and pick-up product.”