Chocolate brand Whittaker’s has released a new Hokey Pokey Crunch which delivers a lot more “crunch,” with a new and improved recipe.
Whittaker’s Hokey Pokey Crunch features aerated honeycomb pieces encased in 33 per cent cocoa five roll refined creamy milk chocolate, delivering a balance between creamy and crunchy.
While the company has had a hokey pokey flavour for a while, the new hokey pokey recipe takes it to a whole new level, according to Whittaker’s co-chief operating officer Holly Whittaker.
“Hokey Pokey is such an iconic flavour that we’ve been looking for ways to improve on our original product because we believe ‘best is always better,’” Whittaker said.
“We hope Whittaker’s Chocolate Lovers will agree our new Hokey Pokey Crunch is just as delicious but a lot more crunchy than before, delivering an all-round better sensory experience, encompassing both texture and taste.”
Renowned home cook and Whittaker’s chocolate lover Nigella Lawson is helping with the launch, featuring in a promotional video to be shared on digital platforms.
“As always, Nigella has been a delight to work with on this campaign. As well as her genuine passion for Whittaker’s Chocolate she always brings absolute professionalism,” Whittaker said.
“This meant the filming and production process went smoothly despite the unique approach we took this time, driven by current circumstances, to shoot the ads in London but directed from this side of the world.”
The company also celebrates its 125th anniversary this year and has recently been named Reader’s Digest Most Trusted Brand for the tenth consecutive year.
Like all Whittaker’s chocolate, Hokey Pokey Crunch is made from beans-to-bar at one factory in New Zealand. The flavour will be part of Whittaker’s permanent range and will be available in a generous 250g Block, 50g Slab and Mini Slab multipack. Hokey Pokey Crunch is 100 per cent Rainforest Alliance Certified, as is Whittaker’s entire range of 116 products that are crafted with Ghanaian cocoa beans.
The new Hokey Pokey Crunch is available nationwide in Australia at Woolworths and Coles.