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Whole Kids calls for tighter junk food laws

Organic snack food company, Whole Kids, has called for tighter junk food marketing laws in the lead up to Halloween, and is encouraging parents to favour healthier foods during the night’s festivities.

Whole Kids says that as Halloween has gained popularity within Australia, the rise in childhood obesity has also increased dramatically with one in five Australian children and adolescents now being classified as overweight or obese.

“Every day Australian children are bombarded with advertising messages for sugary soft drinks, lollies and chocolate,” says James Meldrum, cofounder of Whole Kids.

“The advertising tends to significantly increase in the lead up to Halloween.”

Meldrum is calling for tighter regulations in regards to junk food marketing in order to encourage healthy eating habits.

 

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