Wild Turkey has unveiled a new initiative in partnership with the Australian Hotels Association NSW to provide relief to venues in regions affected by the recent floods that ravaged New South Wales.
With much of the east coast being declared a natural disaster zone in March 2021, the program will support both venues and communities impacted by the flooding throughout the month of May.
As part of the initiative, Wild Turkey is offering its assistance to 50 selected venues in NSW’s worst-affected regions, donating Wild Turkey bourbon and ready-to-drink products which can be purchased on premise.
Participating venues have been asked to donate at least fifty percent of proceeds from Wild Turkey stock sold to the St Vincent de Paul Society as part of its partnership with the Australian Hotels Association NSW “When it rains, we pour!” fundraising campaign. The donations will help to provide immediate and long-term relief to flood victims.
Venues including Bird in Hand Inn Pitt Town and West Kempsey Hotel which acted as a community drop-off point for supplies during the flooding, have been hand-selected for the initiative, along with the Wiseman’s Ferry Inn, who are currently housing families who were forced to leave their homes due to the floods.
The initiative is part of Wild Turkey’s continued support of the industry, especially in tough times.
“The selected venues and the communities they serve have had a really trying few months following the floods. It’s in our DNA to help out our fellow Australians, especially during such times and we hope this initiative will offer some respite,” said Wild Turkey spokesperson Paolo Marinoni.
“We know that our local pubs and venues hold a special place in the community. In recognition of that, and as part of our dedication to our industry partners, we wanted to lend a hand to support and provide some much-needed relief as they look to recover and rebuild.”