The Orange region’s most awarded winery will return to the name it was founded under, Cumulus Wines.
The company, previously known as Wine Insights carries an extensive portfolio of premium wines from Orange & the Central Ranges alongside its brands from Clare Valley, Adelaide Hills and Margaret River.
Under the direction of Cameron Crowley appointed as CEO in 2017, the business has embarked on a review of its brand and business model seeking ways to better execute and communicate the things that make the business so special.
“The Cumulus brand is synonymous with Orange, Australia’s premier cool climate, high elevation wine region,” said Cameron. “The move to revert to Cumulus Wines builds on our history, regional leadership and the global presence of the Cumulus brand, which includes the well-known ranges ‘Rolling’ and ‘Climbing’.”
The rebranding to Cumulus Wines will also feature on new packaging scheduled for launch later in the year.