Just as key food manufactures around the globe strive to decrease levels of salt, sugar and saturated fat in their products, North American potato chip brand, Lay’s appears to be going in the complete opposite direction with its latest offering; chocolate-coated potato chips.
The North American potato chip brand is looking to roll out the new ‘Wavy’ chocolate-covered potato chips before the end of the year, with young women pinned as the key target market, Business Week reports.
The Pepsico owned chipmaker has ‘tailor-made’ the salty-sweet combination to appeal to young women, with Lay’s senior director of marketing, Jennifer Saenz stating that the unusual snack has been developed to capitalise on the increasing demand for sweet and savoury combinations amongst that particular demographic.
“The increasing popularity of chocolate-covered snacks among our target audience, millennial women,” said Saenz.
“… They are looking for those more indulgent, savory/sweet combinations.”
The release of the controversial snack will be subject to a trial run with the potential of becoming a permanent member of the Lay’ portfolio depending on the reception of the product.