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Woolworths to offer high protein ice cream

FroPro, a 99 per cent sugar free, high protein ice cream will now be available to purchase from selected Woolworths supermarkets.

FroPro, an independent Australian business, was created by professional athlete and former rugby union star Ed O'Donoghue, as a healthy challenger to the sugar filled, high fat frozen dessert incumbents.

O'Donoghue first invested in the products’ commercial distribution nearly three years ago. To this point, the brand has grown rapidly with a loyal, health focused customer base in the independent grocery and health food chain market.

O’Donoghue said the introduction of FroPro to Woolworths is a game changer for Australians.

 “It’s a real watershed moment. By backing a product like FroPro in the ice cream aisle, Woolworths is leading the way in promoting better eating habits by giving Australians a healthier ice cream option. FroPro is the first 99% sugar free ice cream ever ranged in an Australian supermarket,” said O’Donoghue. 

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