Woolworths will donate all profits from sales in the fresh departments at its supermarkets made on the 11th of August to the Rural Aid Buy a Bale appeal.
It follows a $1.5 million donation from Woolworth’s, in July, aimed at supporting farmers impacted by the drought.
Rural Aid CEO Charles Alder said the Australian farming community was a resilient one, but there was an urgent need for ongoing support for farmers who continued to do it tough during the drought.
“We’ve been overwhelmed by the response of the Woolworths store teams and customers over the past week. Since the supermarket came on board as a partner with their initial $1.5m donation and opened up fundraising channels in their stores, we’ve been able to provide more certainty to hundreds of farmers who have reached out to us in urgent need of feed for their livestock,” he said.
“Additionally we’ve been able to increase vital counselling services available for farming families in regional communities,” said Alder.
Woolworths managing director Claire Peters said it had been amazing to see customers and store teams rally behind Australian farmers.
“In less than a week, our customers have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide. This generosity is making a real difference in rural communities, and has inspired us to build on our support of Rural Aid’s vital work,” said Peters.
All of Saturday’s profits from sales of fruit, vegetables, meat, the chilled section, bakery and deli at Woolworths supermarkets nationwide and online will help support farmers.
Alder said this further boost of funding would have a significant impact on the long term support provided to farmers in drought affected regions.
Customers can also donate to the Buy a Bale appeal at any Woolworths, Woolworths Metro or Woolworths Petrol store, as well as Woolworths Online.
All donations over $2 are tax deductible and 100 per cent of the funds go to Rural Aid.