Family-owned Australian dairy company Ballantyne has launched a spreadable butter blended with chia oil.
On shelf from September, the product combines the taste and texture of traditional butter with the numerous health benefits of Australia’s most popular super food. According to the company, it is the first product of its type in the world.
Chia is high in Omega 3 which may assist with good blood flow, hormonal balance and improve mood. Being a rich source of antioxidants, it can also help limit the production of free radicals, slowing the aging process and protecting the skin from damage.
“Chia is now a mainstream super food”, according to Yuko Granger, Ballantyne Marketing and Brand Development Manager, “its benefits are widely appreciated and this should accelerate trial and adoption.”
The new chia product is the latest addition to Ballantyne’s innovative and popular spreadable range, which includes butters blended with avocado oil and extra virgin olive oil.
“Our butter products have wide appeal”, said Granger, “They allow consumers to make healthier decisions at the dairy case, but still enjoy the wholesome goodness of regular butter.”
The chia used in the new butter blend is supplied by The Chia Co, which grow their crops using sustainable farming practices throughout the Kimberly region in Western Australia.