Zero alcohol beer launched

Northern Brewing Co has its first Queensland-made non-alcoholic brew, Great Northern Zero.

Antonia Ciorciari of Great Northern Brewing Co. said the company’s foray into the non-alcoholic beer market – expected to be worth $34.4 billion worldwide by 2024 – reflected the booming demand amongst Queenslanders for alcohol-free beer options.

“The non-alcoholic beer category has doubled in Australia in the past year and sales through bottle shops and other off premise sites have increased 30-fold when compared with the same period in 2017/18,” Ciorciari said. “Men and women are both seeking non-alcoholic beer with the strongest demand coming from those aged 25 – 45.”

“Zero looks like a Great Northern and has the easy-drinking taste of a Great Northern, the only thing missing is the alcohol so we’re confident it will be a hit with Queenslanders this summer.”

Great Northern Zero will initially be sold only in Queensland and the Northern Territory.